Product Marketing Manager

Location: Remote / Kingsclere, UK
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Marketing
Salary: Negotiable salary

Grass Valley is looking for a Product Marketing Manager who can turn complex technology into clear, compelling stories that resonate with customers.

This role sits at the intersection of product, sales and marketing. You'll develop the positioning, messaging and campaigns that bring Grass Valley's products and solutions to market, helping customers understand not simply what our technology does, but what it makes possible
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The ideal candidate combines a strong understanding of technology with excellent marketing instincts. You should be comfortable digging into sophisticated products and workflows, identifying what really matters to customers, and translating those insights into simple, differentiated marketing strategies.

• Translate complex technologies, products and workflows into clear, customer-focused positioning and messaging
• Understand how individual Grass Valley products fit within our broader portfolio and turn that alignment into cohesive solution stories
• Develop product and solution marketing strategies, campaigns and go-to-market recommendations
• Partner closely with Product Management to understand roadmaps, customer needs, competitive positioning and market opportunities
• Work with Marketing, Sales and regional teams to develop campaigns that generate awareness, engagement and demand
• Create messaging and content for product launches, digital campaigns, events, presentations, sales enablement and customer communications
• Identify opportunities to move conversations beyond individual product features toward customer outcomes and complete workflows
• Develop competitive positioning that clearly communicates Grass Valley's differentiation
• Help ensure consistent messaging across products, solutions and customer touchpoints
• Work with customers and partners to identify compelling use cases, proof points and stories

• Strong product marketing experience, ideally within media technology, broadcast, live production, cloud/software, professional video or a related technology market
• Exceptional ability to simplify complicated technical concepts without oversimplifying their value
• Strong strategic thinking and an ability to connect individual products to a larger portfolio and customer story
• Excellent writing, presentation and communication skills
• Ability to think both creatively and commercially
• Experience developing positioning, messaging, go-to-market strategies and integrated campaigns
• Comfortable working across Product Management, Sales, Marketing, customers and partners
• An understanding of the rapidly changing media-production landscape - including the convergence of hardware, software, cloud and hybrid workflows is highly desirable

You're curious about technology, but you think first about the customer.

You can sit with an engineer or Product Manager, understand a sophisticated technical discussion, and then walk away knowing how to explain its importance in one clear sentence
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You should have a technology marketing focus, with experience in media a big plus.

You see connections across products and technologies and can turn those connections into a larger story.

You understand that great product marketing isn't about saying more. It's about identifying what matters most and making it impossible to miss.

And you see value in simplicity.

At Grass Valley, we power the moments that bring the world together. From the biggest live sporting events to breaking news and premium entertainment, our technology and our people sit at the center of the most demanding…