Marketing Manager

Dale Farm Cooperative is a UK dairy farmer co-operative owned by over 1200 dairy farmers who supply us with fresh milk. Dale Farm has operations throughout the UK and Ireland producing and distributing a wide range of dairy products which it sells across the UK and Ireland as well as exporting to over 45 countries worldwide.

At Dale Farm virtually every career discipline is represented in our workforce, from production, engineering and distribution, to sales & marketing and food technology/quality assurance, to Finance, HR and IT through to general management. Our standards are high and when we recruit we are looking for those with energy and drive, who are keen for responsibility and motivated to succeed with a record of achievement and with the potential to develop as the company grows.

Our culture is based on setting best in class standards, working to-wards and delivering on committed objectives, striving for constant improvement and involving everyone in the company. We strive to develop our people and harness everyone's contribution to deliver a winning team.

The company is an Equal Opportunities employer and is committed to a safe, inclusive and relationship based workspace.

In return, we offer a high degree of responsibility, plenty of challenge, good opportunities for learning and personal development and rewarding benefit packages, all within a fast moving and results oriented environment.

We are looking for an experienced and enthusiastic brand marketer to lead the day-to-day delivery of agreed plans across the Dale Farm, Dromona and Mullin's portfolios on a Fixed Term 9-12 month maternity cover. This is a hands-on management role with a broad remit. You will join a capable team with defined brand plans and established ways of working. Reporting to the Head of Marketing, you will manage the Brand Marketing team.

Your focus will be continuity and high-quality execution, keeping activity on track, supporting the team and taking decisions within the agreed strategy and budgets.

• Lead implementation of the agreed FY2027 and FY2028 brand plans across Dromona, Dale Farm and Mullin's, prioritising activity into clear work streams, owners, milestones and measures.
• Working with Brand Managers, coordinate the end-to-end development and implementation of consumer, trade and retailer-facing campaigns, from brief and creative development through production, media planning and buying, launch and evaluation.
• Oversee digital and shopper activity within the agreed brand plans, to deliver activation across paid, owned, earned and retail channels.

• Oversee internal and external brand communications and PR.
• Review and approve campaign assets and messaging, maintaining brand consistency across touchpoints.

• Plan, maintain and control brand marketing budgets.
• Monitor campaign and brand performance through regular reporting Vs KPIs.
• Lead post-campaign evaluation and turn results into clear recommendations.
• Project-manage agreed product improvement and reformulation initiatives, coordinating Marketing, Innovation and NPD, Technical, Commercial, Finance, Operations and external partners.
• Support concept development and testing.
• Coordinate artwork development and approval, project timing and launch readiness, including contribution to P&L and business-case assessment with Finance and Commercial colleagues.
• Create and implement launch support plans that connect brand communications, media, PR, digital, shopper and customer activation.

• Lead agreed packaging projects, including changes to substrates or pack formats, design updates and the end-to-end artwork process.
• Coordinate packaging updates required to support compliance with the Packaging and Packaging Waste Regulation (PPWR), including the business preparation required ahead of 2028 milestones.

• Responsible for overall agency relationships for creative, media, PR, digital etc.
• Manage brand sponsor ships and partnerships through activation, delivery and evaluation.

• Provide steady, visible management for the Brand Marketing team, setting clear priorities, balancing workloads and maintaining established roles, autonomy and ways of working.
• Uphold established ways of working for the Brand Marketing team, including planning meetings, review points, approvals and…