Content Writer

Foods Connected builds software that replaces manual, disconnected processes across the food industry helping food manufacturers, retailers, and food service/QSR businesses manage suppliers, quality, compliance, and risk in one connected platform.

As we continue to grow, we are looking for a Content Writer to create the writing that carries our message to the market from the blog posts and thought leadership that build authority, to the web, email, and campaign content that moves prospects through the funnel and helps close deals. This is a high-impact role at the heart of how we build trust with food businesses navigating complex, high-risk supply chains.

Foods Connected is a growing B2B software platform expanding into markets including EMEA, APAC, and North America. You will be joining a focused marketing team where your work has direct impact on our brand, our pipeline, and the company's growth.

This role reports directly to the Head of Brand and Content. You will work closely with colleagues in product marketing, campaigns, and customer success with significant ownership over how each piece is written and structured.

You will write for every stage of the customer journey, from an executive's first encounter with Foods Connected to the case study that helps close a deal, always in a voice that is calm, expert, and easy to trust. Working closely with the Head of Brand and Content and cross‑functional colleagues, you will create content that builds authority, moves prospects through the funnel, and converts.

• Write long‑form content, blog posts, whitepapers, guides, and case studies that explains how Foods Connected helps food manufacturers, retailers, and food service/QSR businesses manage supplier, quality, and compliance risk
• Write short‑form copy, including web pages, email, social posts, and ad copy, built to move readers to the next step
• Write and edit sales and enablement copy, such as one‑pagers and pitch decks, in partnership with product marketing
• Adapt tone, length, and format to the channel while keeping every piece recognisably Foods Connected

• Understand where each piece sits in the funnel, from top‑of‑funnel awareness content to bottom‑of‑funnel conversion copy, and write accordingly
• Partner with campaign and demand generation teams to plan content that supports specific campaign goals, not just a general content calendar
• Work with product marketing to ensure content reflects current positioning and messaging
• Track how content performs against its funnel stage, using engagement and conversion data to sharpen future briefs

• Develop thought leadership content, including articles, bylines, and executive contributions, that positions Foods Connected as a trusted voice on supply chain compliance, quality, and traceability
• Work with subject matter experts across product, customer success, and leadership to turn technical and industry knowledge into content people actually want to read
• Support PR and executive communications with drafts, talking points, and supporting content
• Maintain the content calendar and manage multiple briefs and deadlines at once
• Write with SEO best practice in mind, so content is easy to find as well as easy to read
• Review and refresh existing content based on performance data and changes to positioning

• Bachelor’s degree in Marketing, English, Journalism, Communications, or a related field and 2 years relevant experience; or equivalent combination of education and experience

• 3-5 years’ experience writing content for a B2B SaaS or technology company, with a portfolio…