Digital Marketing Manager

We have a demand generation and expansion engine that’s already running. What we need now is someone who can design the campaign strategies behind it, make the commercial trade-off decisions that determine where we invest, and take ownership of the outcomes across the full customer lifecycle.

This is a strategic digital marketing role for someone who doesn’t just run campaigns — you design them. You decide what we run, why we run it, where we spend, and what we stop doing. You will own the strategic planning and optimization of global digital campaigns — from paid media and nurture programs to ABM plays and customer expansion campaigns — making the calls on channel mix, audience strategy, and budget allocation that determine whether our marketing investment converts into pipeline and revenue.

You will sit within the Growth Marketing team, reporting to the Senior Growth Marketing Manager, and working closely with Digital Marketing, Customer Marketing, and Content and Creative. This role strengthens the strategic engine of our demand generation and expansion motion — you’re the person who decides what campaigns we build, how we structure them, and where we make trade-offs to maximize commercial impact across acquisition and growth.

If you’re a digital strategist who designs campaign architectures rather than just executing them, makes data-informed trade-off decisions with confidence, understands that marketing’s job doesn’t stop at the closed deal, and wants to be a key contributor in a high-performing growth team — this is your role.

What you’ll work on Campaign strategy and design

Design the strategic framework for global multi-channel digital campaigns — defining audience strategy, channel mix, sequencing, and budget allocation across paid search, paid social, display, email, and content syndication to hit pipeline and expansion targets

Make commercial trade-off decisions on where to invest and where to pull back — you’re expected to analyze performance, identify diminishing returns, and reallocate spend and effort based on what’s actually driving outcomes

Define campaign architectures across the full bow-tie — designing how campaigns work together from awareness and lead generation through to nurture, conversion, and customer expansion, not just launching them one at a time Brief the Content and Creative team on what’s needed and why — setting clear strategic direction for campaign assets based on audience insight, channel requirements, and commercial goals

Account-based marketing strategy and execution

Design and execute digital ABM campaign strategies targeting named accounts and account segments — defining the engagement model, channel approach, and success criteria in collaboration with the enterprise and sales teams

Architect multi-touch ABM plays that blend paid media, personalized content, email sequences, and retargeting — making deliberate decisions about where to invest across new logo and expansion opportunities

Stay current on the latest ABM tactics, platforms, and approaches — from intent data providers and programmatic ABM to personalization at scale — and make recommendations on what Duetto should adopt, test, or stop doing

Define ABM measurement frameworks at the account level — tracking engagement, pipeline influence, and progression rather than just lead volume, and using those insights to reshape strategy

Nurture, conversion, and expansion strategy

Design and optimize nurture strategies across both acquisition and expansion — deciding what workflows we run, how they’re structured, and where we need to fix friction across the full bow-tie Define the campaign strategy for customer expansion — designing upsell, cross-sell, and adoption campaigns that support the commercial…