Senior Product Marketing Manager - B2B

About Data Camp Data Camp 's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, Data Camp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 20 million learners and 6,000+ companies, including 80% of the Fortune 1000, Data Camp is leading the charge in addressing the critical data and AI skills shortage.

About you About the role

DataCamp is seeking a dynamic Senior Product Marketing Manager to join our team! In this pivotal role, you will support the creation and execution of our product marketing strategy. Collaborating with our commercial and product teams, you will craft compelling messaging highlighting Data Camp's unique value proposition to professional learners and organizations. Exceptional storytelling and communication skills are essential, alongside a proven ability to lead go-to-market campaign initiatives and deliver measurable results.

This role is perfect for proactive problem-solvers who thrive in a hands-on, fast-paced environment. You'll need a sense of urgency, a revenue-driven mindset, and the ability to collaborate with diverse team members, including sales, customer success, product management, and content development teams. Initially, you'll focus on enhancing our messaging and collateral for prospects and existing customers, making this role ideal for candidates with a deep understanding of the data landscape and a passion for developing impactful product marketing initiatives from the ground up.

About you:

At Data Camp, we seek individuals who embody our core values of data-driven action, transparency, ownership, and customer focus.  We are seeking individuals that thrive in a fast-paced, high-performing sales organisation and are driven by a passion for democratising adoption of data & AI. Your entrepreneurial and collaborative spirit pushes you beyond just meeting/exceeding retention and expansion targets.  You aim to understand the strategic imperatives at Data Camp’s clients and strive to be a thought partner in transforming their data & AI readiness.

You are a collaborative team player who is equally happy to work internally with sales, product, support, marketing as you are happy to roll up your sleeves and strategize with clients.  You subscribe to the belief that people, process, technology, and data are all key ingredients to digitally transforming a business and you are energised by helping our clients up-level their data readiness  this sounds like you, we encourage you to apply!

Responsibilities Lead B2B marketing campaigns:
Drive go-to-market rollouts in collaboration with commercial teams, focusing on curriculum, product positioning, and creative initiatives.

Craft compelling messaging:
Develop and refine customer-centric positioning that highlights Data Camp’s differentiation.

Create impactful collateral:
Produce sales and marketing materials to support the buyer’s journey, including pitch decks, blogs, webinars, and case studies.

Leverage customer insights:
Collaborate with revenue and customer success teams to gather testimonials and refine messaging based on customer feedback.

Manage analyst relations:
Build relationships with analysts and communicate product capabilities and roadmap.

Conduct competitive analysis:
Track market trends and competitor strategies to identify opportunities and threats.

Qualifications5+ years of B2B product marketing experience in a data/AI SaaS company

Proven track record in the data or AI space, with deep understanding of industry trends and competitive landscape.

Demonstrated success in leading and executing go-to-market strategies, with measurable impact on…