GTM Activation Senior Marketing Associate

Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting‑edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture
, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

Our vision is to create a world‑class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory.

We do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we build sustainable and predictable sales pipelines for our market‑leading offerings.

As a GTM Activation, Senior Marketing Associate in Kainos, working within the Campaign Activation team, you will support the planning, coordination, and activation of integrated marketing campaigns aligned to commercial priorities for the Workday Product Business Unit.

You will work as part of a GTM Activation team, you will support the end‑to‑end activation of campaigns designed to drive pipeline generation, progression, and conversion. This is a campaign coordination, briefing, and delivery support role, helping to ensure campaigns are effectively launched, activated, and optimised across the full buyer journey. You will also support the application of campaign messaging across key campaign touchpoints, helping adapt core messaging into effective communications across emails, landing pages, webinar activity, nurture programmes, and other activation channels.

You will support campaign orchestration across specialist teams including Product Marketing, Marketing Operations, Content, Events, Sales, SDRs, Sales Enablement, Alliances, and partners such as Workday, ensuring strong alignment from campaign launch through to follow‑up. You will use your marketing experience, organisation skills, and commercial awareness to support campaign delivery, stakeholder alignment, and overall campaign performance.

You will support sales alignment and lead follow‑up – you will work closely with Sales and SDR teams to support campaign launches and follow‑up activity, helping to drive strong lead management and pipeline progression. You will also support Sales Enablement activity for key campaigns where required.

You will actively contribute to campaign effectiveness and ROI reporting through evaluation, analysis, and performance tracking. Working with Marketing Operations, you will help identify insights and opportunities for optimisation.

You will support relationships with key partners such as Workday and work with Alliances and Partner Marketing teams to support co‑marking opportunities and partner‑led campaigns.

You will proactively collaborate as part of the Campaign Activation team and wider marketing function to deliver against overall OKRs. You will build strong relationships with stakeholders across the business and support junior colleagues where needed.

• Assisting with development and management of campaign plans, budgets and execution – you will support the development and implementation of integrated campaign plans aligned to commercial priorities for the…