Senior Content Marketing Manager

Job-:
Marketing

Location:

United Kingdom

Schedule:

Full time Posted:
Closes:
Workplace:
White City, London - 2 days in the office

The role Sitting within the M&E Marketing team, you’ll lead ITV’s biggest and most high-profile integrated marketing campaigns, with multi-million-pound budgets and ambitious creative at the heart of the role. You’ll shape how we bring our most important shows to audiences, building awareness, sparking conversation and driving viewing across Broadcast and Streaming.

You’ll own campaigns from strategy and briefing through to delivery and evaluation, working across the full marketing funnel. From bold and noisy advertising and media investment to ambitious creative campaigns, you’ll know how to bring channels together to deliver impact. You’ll have extensive experience developing and delivering standout creative, from original shoots and talent-led campaigns to innovative clip-based work that makes the most of ITV’s content.

At the heart of the role is the ability to set a clear strategic direction, write brilliant briefs and turn ambitious ideas into exceptional campaigns. Working in close partnership with Creative and Media Strategists, you’ll bring together senior stakeholders, agency partners and internal teams around a shared vision. You’ll operate autonomously, make confident decisions and support the Head of Marketing in setting priorities and raising the ambition of our work.

We’re looking for an experienced, commercially minded marketer who combines strategic thinking, creative ambition and excellent delivery skills. You’ll be confident leading complex, high-value campaigns, influencing very senior stakeholders and managing people, while ensuring our biggest marketing investments deliver meaningful results.

Main responsibilities

Lead ITV’s biggest integrated marketing campaigns, owning high-profile, multi-million-pound campaigns from strategy and briefing through to delivery, optimisation and evaluation. Set a clear direction, establish objectives and ensure campaigns deliver against audience and commercial goals.

Lead Marketing strategy and write exceptional briefs, translating content propositions, audience insight, market intelligence and cultural opportunities into clear, compelling marketing briefs. Define the target audience, proposition, key messages, objectives and measures of success, using our audience-first framework.

Own Marketing’s role in ambitious creative development and production, working with creative agencies, production teams and talent to develop distinctive campaigns, from original shoots and talent-led creative to innovative clip-based work. Push creative ambition while ensuring ideas are grounded in audience insight and deliver against the brief.

Influence and manage very senior stakeholders, building trusted relationships with Commissioning, Publicity, Creative, Media and senior internal leaders. Navigate competing priorities, challenge constructively and secure alignment around campaign strategy, creative direction and investment decisions.

Support the Head of Marketing, contributing to strategic planning, campaign prioritisation and resource decisions. Bring a clear point of view, identify opportunities to raise the ambition and effectiveness of our work, and provide confidence in the delivery of our most important campaigns.

Lead and develop people, setting clear direction, supporting professional development and creating a high-performing team environment. Provide effective management, constructive feedback and coaching while maintaining high standards across campaign delivery.

Use insight and performance data to optimise campaigns, drawing on audience research, market intelligence, media performance and campaign results to inform…