Marketing Automation Manager

We're Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We're growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we're building tech and data-driven products that supercharge connections - from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you'll join a global team redefining how industries connect, collaborate, and grow - working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

First things first: whatever your background, beliefs or ambitions, there's a culture of belonging at Hyve - and everyone is welcome. The question isn't where you've come from, but where you want to go.

You'll thrive here if you're curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you'll fit right in.

The Marketing Automation Manager will own the continual growth, quality and effective use of Legal Tech Talk  Europe's marketing database. As our CRM and audience data expert, they will connect database growth, event registrations and digital content engagement to understand our audience and identify opportunities to increase participation.

Working closely with the marketing team, they will lead audience targeting, automated journeys, email delivery and performance analysis. They will turn insights into practical improvements, helping us reach relevant people, engage them effectively and convert interest into action.

This is a hands-on role requiring strong practical CRM experience, technical expertise and sound marketing judgement. Curiosity and an appetite to develop new skills are essential, with opportunities to apply AI-assisted tools and new approaches to improve how we operate and engage our audiences.

• Develop and execute an audience growth strategy with the Head of Marketing, covering the database, event audiences and year-round digital content.
• Manage data acquisition, enrichment and AI-assisted tools to grow relevant audiences, improve contact data and support targeted outreach.
• Oversee the progression of cold prospect data into MQLs, managing outreach flows, qualification and engagement criteria, and moving relevant contacts into CRM nurture journeys.
• Recommend and implement new tools and approaches that improve acquisition, qualification and campaign efficiency, maintaining data accuracy and appropriate marketing permissions.
• Own CRM data structure and quality, including contact and company records, relevant deal information, classification, imports, deduplication and enrichment.
• Build audience segments based on roles, sectors, interests, behaviour and lifecycle stage, identifying gaps in audience…