Direct Mail Manager

Malaberg is building direct mail as a standalone commercial channel inside Retention, and you will own it end-to-end: audiences, formats, vendors, reporting, commercial decisions. You will start on one brand, with more to follow as the channel proves itself.

The work is practical, commercial and hands-on: get the right audiences, coordinate the send, report the ROAS, and scale what works. We sell across the UK and US, so the right person is comfortable thinking across both markets.

• Plan and run direct mail sends for lapsed customers, active customers, subscribers, VIPs, cross-sell audiences and selected cold-audience tests.

• Manage multiple concurrent lists and segments: warm reactivation, cold prospecting, cross-sell, seasonal. This is not one campaign a quarter; the volume requires someone who can hold several sends in motion at once.

• Build or brief the audience lists with strong suppression, address QA and data discipline.

• Coordinate print and mailing-house delivery: specs, proofs, timelines, mail dates, in-home windows and issue resolution.

• Brief Copy and Creative on the commercial job of each piece: audience, offer, format, response mechanic and success metric.

• Report send-level ROAS, cost, result, learning and recommendation: scale, repeat, rework or stop.

• Turn the first winning sends into a repeatable weekly or fortnightly direct mail operating rhythm.

• Direct mail is your primary discipline. You have run mail programmes end-to-end: lists, segmentation, vendor management, print production, drop scheduling and post-campaign analysis.

• Commercial judgement: you can talk about ROAS, cost per pack, response rates, contribution and when to scale or kill a send.

• Operational grip: you are comfortable managing vendors, proofs, deadlines, files and moving parts without dropping detail.

• Data confidence: you can brief audience lists clearly and are willing to get hands-on with customer data workflows.

• Good creative judgement without needing to be the copywriter or designer. You can bring strong ideas and brief specialists well.

• Background in a business where direct mail was the primary or a major commercial channel: charity fundraising, catalogue retail, subscription DTC, florists, or a direct-response agency running mail programmes for clients.

• UK and US direct mail experience.

• Cold-audience or list-buying experience.

• Experience with Klaviyo, Shopify or similar platforms for audience extraction and suppression.

• Experience with parcel inserts or package inserts.

• DTC, subscription, beauty, supplements or skincare sector experience.