Sr B2C Marketing Manager, International

• Business Segment:
  Digital Platforms & Ventures

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!,

SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, Golf Now and Golf Pass.

We are seeking a commercially minded B2C marketing leader to own the end-to-end growth of golfers booking through Golf Now across our International markets. The successful candidate will bring acquisition, conversion, lifecycle and retention together as one customer-growth engine, with clear accountability for measurable commercial outcomes.

This role will be based in our International HQ offices in Belfast, Northen Ireland (hybrid working arrangements will apply)

The International B2C Marketing Manager will be accountable for growing the number and value of golfers who book through Golf Now. They will set the consumer-growth strategy, make investment choices across the funnel, and turn customer and performance insight into programmes that improve acquisition, conversion, repeat booking and reactivation.

In carrying out the key responsibilities of the role, the Senior B2C Marketing Manager will;

• Build and own the International B2C marketing plan, aligning to commercial priorities, market opportunities and the wider Golf Now strategy. Translating customer and performance insights into clear growth choices.
• Lead paid and organic acquisition strategy across search, social, affiliates and other relevant channels. Managing agencies and budgets to improve quality traffic, new bookers and cost-effective growth.
• Own the journey from visit to booking. Identifingand prioritising opportunities across search, landing pages, app, checkout, offers and on-site merchandising to improve conversion and revenue per session.
• Create a joined-up approach to CRM, email, push, in-app communications, segmentation, personalisation and triggered journeys. Growing repeat booking, reactivation and long-term customer value.
• Use customer behaviour, market insight and test-and-learn activity to understand the golfer proposition, audiences and barriers to booking. Turning insight into practical marketing actions.
• Own B2C reporting and narrative for the International business. Clearly explaining performance, investment decisions, risks and opportunities to senior stakeholders.
• Develop and execute marketing plans for respective regions focused on acquisition, engagement, retention, and re-engagement – as well as post-reporting, evaluation and insights based on key KPIs.
• Provide marketing/creative briefs that are informed by research, analytics, positioning, and key strategies, leading to compelling creative messaging and offers that deliver business results.
• Collaborate with internal U.S.
  
  -based marketing teams to ensure creative execution and placements are aligned with strategy, as well as monitoring measurement/insights to guide optimizations.

It is essential that candidates have/ can demonstrate;

• Minimum of 5 years of marketing experience at a Senior/ leadership level in a global context within Transaction, Subscription and/or Direct-to-Consumer businesses.
• A degree in a relevant discipline.
• Creative AND commercial flair with experience of constructing innovative launch plans that inspire the passion associated with our brands but…