Senior Digital Marketing Executive

Join Kainos and Shape the Future At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger. Capability Group / Job Family Group:
Digital Services Marketing Capability / Job Family:
Marketing  Job Profile title:  Senior Digital Marketing Associate Management Level: Senior Associate

Location:

Belfast, Birmingham, Homeworker, UK

Reports To:

Marketing Director, Digital Services  Job Profile description

Main purpose of the role & responsibilities in the business:

Our vision is to create a world-class business development and marketing capability for Kainos, fuelled by a diverse range of highly talented and motivated professionals working collaboratively and innovatively to ensure we continue our growth trajectory. We’ll do this via an open and supportive environment where colleagues can share information, learn from one another, and excel in their own career. With consistent ways of working aligned to industry best practice, we'll build market visibility, deepen customer engagement, and contribute to sustainable growth for our market-leading services and offerings.

What You’ll DoThe Senior Digital Marketing Associate will design and execute digital strategies, specialising in promoting and optimising content across SEO, social media, email, and paid advertising. The role will focus on increasing awareness of the work we do, building brand visibility, and driving revenue growth within the sector. You will also set up, monitor, and optimise digital campaigns, track performance metrics, and provide detailed analytics and reporting on campaign effectiveness, including account engagement and marketing-influenced revenue, to inform continuous improvement and strategic decision-making.

Key Responsibilities Coordinate and deliver integrated digital marketing campaigns that drive awareness, account engagement, contact generation, and pipeline growth across Digital Services target markets.  Lead execution across digital channels including web, email, marketing automation, paid media, SEO, PPC, and social media, ensuring activity is integrated, measurable, and aligned to business priorities.  Own the day-to-day management of Kainos Digital Services' social media presence, with particular focus on Linked In.

This includes content scheduling, publishing, employee advocacy, community engagement, performance monitoring, and optimisation to increase reach, engagement, visibility, and audience growth across target markets. Work with content, sector marketing, and business stakeholders to develop and promote digital content that supports campaign objectives and strengthens Kainos' market presence.  Manage and optimise marketing automation platforms and workflows to support campaign delivery, lead nurturing, audience segmentation, and customer engagement.  

Plan, execute, and optimise paid media campaigns across channels such as Google Ads and Linked In Ads, ensuring effective targeting, budget management, and measurable outcomes.  Develop, maintain, and improve digital reporting, attribution, and performance dashboards, providing actionable insights on campaign effectiveness, engagement, pipeline contribution, and return on investment.  Collaborate closely with Sales and Sector marketing teams to align…