Digital Marketing Specialist Tlnt_Ni

We're hiring. And we're looking for someone who genuinely gets digital marketing. Someone who can look at a brand and immediately start thinking about the content it should be creating, the audiences it should be reaching and the campaigns it could be running. Someone who gets just as excited about a great piece of content as they do about seeing a paid campaign start to perform.

Because this role sits right in the middle of both. You'll work across organic social media and paid digital activity for a varied portfolio of Digital 24 clients, helping us create work that doesn't just look good on a feed, but actually does something for the businesses we work with.

• Developing organic social media content plans and strategies for clients
• Creating strong, platform-first ideas for Facebook, Instagram, Tik Tok and Linked In
• Writing engaging social copy that actually sounds like the brand you're writing for
• Briefing and working alongside our content and performance teams
• Keeping on top of social trends, platform changes and emerging opportunities
• Scheduling and managing social media content
• Supporting community management and engagement
• Supporting influencer marketing and brand collaborations, from identifying the right creators and partners through to campaign coordination and delivery
• Setting up, managing and optimising paid social campaigns, particularly Meta Ads
• Understanding audiences, targeting, objectives, creative and campaign structure
• Monitoring campaign performance and spotting opportunities to improve results
• Testing creative, copy, audiences and campaign approaches
• Looking beyond the numbers and being able to explain what they actually mean for the client
• Contributing to client meetings, monthly reporting and recommendations
• Working closely with the wider Digital 24 team across strategy, content and performance marketing

• Experience managing business social media accounts
• Strong copywriting skills
• A very good understanding of Instagram, Facebook, Tik Tok and Linked In
• Hands-on Meta Ads experience
• An understanding of campaign objectives, audiences, targeting and optimisation
• An eye for what makes strong social-first creative
• Confidence analysing performance and making recommendations from the data
• Excellent organisation and attention to detail
• The ability to manage several client accounts without dropping the ball
• The confidence to bring ideas to the table rather than waiting to be told what to do
• Curiosity, because digital marketing changes far too quickly for anyone to stop learning
• Experience with Google Ads would be a definite advantage, but it isn't essential.

You save ads because they're brilliant. You notice when brands are doing social particularly well. You occasionally find yourself explaining to friends why something has gone viral. You know that a beautiful Instagram grid doesn't automatically equal a good social strategy. You can look at campaign data and want to know why something happened, rather than simply reporting that it happened.

You're happy to test things, learn from them and go again. And you genuinely enjoy digital marketing.

We care enormously about skills, but we care just as much about how you work. We're looking for someone who is curious, dependable, commercially minded and genuinely wants to become very good at what they do. Someone who takes ownership. Someone who asks questions. Someone who can take feedback without taking it personally. Someone who will challenge an idea when they think there's a better one.

Someone who cares about the standard of work that leaves this agency. And someone who wants to keep learning.…