Marketing Technology, Data & Automation Manager

Date: 16 Oct 2026

Location:

Belfast, GB;
High Wycombe, GB;
Ulm, DE Job Function:
Business Business Unit: WITec

Location:

Belfast, High Wycombe (UK) or Ulm (Germany) Business:
Oxford Instruments, Imaging & Analysis Working pattern:
Hybrid Contract type:
Permanent, full time At Oxford Instruments, we enable the world's leading industrial companies and scientific research communities to image, analyse and manipulate materials down to the atomic and molecular level. We are looking for a Marketing Technology, Data & Automation Manager to join our Imaging & Analysis business. This is an exciting opportunity to shape how marketing technology, customer data and automation are used across a global, technology-led organisation.

You will manage and optimise our marketing technology platforms, improve the quality and use of customer data, and help our marketing teams deliver more effective campaigns and customer experiences. Working with regional and segment marketing teams, Business Systems and external partners, you will connect technology, data and people to support business growth and marketing performance. The opportunity Reporting to the Senior Marketing Communications Operations Manager, you will be responsible for the day-to-day management, optimisation and adoption of our CRM, marketing automation, customer data platform and related technologies.

You will help improve campaign execution, lead management, customer engagement, reporting and operational efficiency. You will also champion consistent data standards, governance, consent management and measurement practices across the marketing organisation. This is a collaborative and hands-on role for someone who is comfortable working with both technical and non-technical stakeholders and can turn business requirements into practical, user-focused solutions. Key responsibilities In this role, you will:
Manage and optimise marketing technology platforms, including CRM, marketing automation and customer data platform solutions. Identify opportunities to improve marketing processes, automation and operational efficiency through the effective use of technology. Monitor marketing technology trends and maintain the marketing technology roadmap. Work with Business Systems to define and prioritise requirements for integrations, enhancements and new capabilities. Support testing, validation, implementation and user adoption activities.

Maintain marketing data standards, taxonomies and governance processes. Monitor data quality, consent and communication preference processes, promoting compliance with agreed standards and relevant regulations. Ensure consistent campaign structures, tracking and data management practices are used to support reliable reporting and attribution. Develop and maintain reports, dashboards and insights that support marketing performance measurement and decision-making. Deliver training, guidance and user support on marketing technology, data management and operational best practice.

Manage relationships with relevant technology vendors and support partners. Identify and implement continuous improvements that enhance marketing effectiveness, reporting and operational performance. About you You will be organised, analytical and curious about how technology can improve marketing performance. You will enjoy solving problems, building relationships and helping colleagues adopt better ways of working. You will be comfortable balancing effective governance with practical business needs and able to communicate clearly with stakeholders who have different levels of technical knowledge.

You will also be:
Collaborative and relationship-focused. Customer and user-focused. Proactive and self-motivated. Adaptable and willing to learn new technologies. A confident communicator and trainer. A pragmatic problem solver with strong attention to detail. Essential experience and qualifications You will bring: A degree-level qualification in Marketing, Business, Information Systems, Data Management or a related discipline, or equivalent professional experience. At least three years' experience in marketing operations, marketing technology, CRM, marketing automation or customer data management.

Experience working with CRM, marketing automation and customer data platforms. An understanding of lead management, campaign execution and marketing operations processes. Experience supporting marketing technology implementations, enhancements or integration projects. The ability to gather,…