Assistant Store Manager

Assistant Store Manager

We’re looking for an Assistant Store Manager with natural people-focused skills—someone passionate, curious, customer obsessed, and a chocolate lover—to support the Store Manager and team to drive profitable sales and deliver an excellent customer experience in store.

As the Assistant Store Manager, you will hold overall accountability and responsibility for managing your store in the absence of the Store Manager: driving profitable sales, meeting KPIs, and completing all operational tasks, including Health and Safety and HR processes and procedures. You will regularly collaborate with your Store Manager, working together and supporting each other as one team toward a shared goal and vision for Hotel Chocolat.

You’ll consistently drive KPIs and performance in store, motivating your team to achieve targets and deliver our premium shopping experience to every customer every day. Sharing your expert knowledge as a brand ambassador, you will train, support and coach your team along with the Store Manager to ensure your team is best in class.

• A current role or background working in a hospitality or café environment or premium high‑street retailer delivering an excellent customer experience.
• An understanding of P&L responsibility.
• Commercial awareness to support decisions that benefit the store’s business.
• Strong communication skills with an ability to flex your communication style as needed.
• Teamwork: you can work autonomously and collaboratively with your team effortlessly.
• Effective decision‑making and problem‑solving skills.
• Reliable, with effective time‑keeping and organisational skills.
• Goal‑oriented to drive your own performance, demonstrating a continuous‑improvement mindset.
• IT literate with a good understanding of Microsoft Excel, Word and Outlook.

• Incentives based on performance.
• 50% unlimited staff discount to treat yourself, your friends and your family.
• 70% discount off a stay in our Hotel in St Lucia.
• A chance to develop yourself personally, working in an exciting, innovative and expanding company with real career progression.

We welcome applicants from a diverse range of backgrounds. We are an Equal Opportunity Employer and celebrate a diverse and inclusive workplace. Everyone has the right to a fair and respectful work experience. Information on our People Pledge to equality, diversity, and inclusion can be found at