Sales Director

Location: UK (National role with regular travel)

Package: Competitive Executive Salary + Performance Bonus + Company Car/Allowance + Excellent PLC Benefits

Sector: Bespoke Packaging Design & Manufacturing solutions

Reporting directly to the Managing Director, this is one of the most influential appointments within Barum & Dewar.

You’ll lead the commercial strategy for the business, taking ownership of business development, major customer relationships, sales performance and commercial growth across both UK and international markets. Whilst you’ll inherit an established portfolio of prestigious customers, this is far from an account management role alone. You’ll relish identifying new opportunities, winning complex technical projects and helping shape the future direction of the business.

Working collaboratively with Design, Production and the wider Macfarlane Group, you’ll ensure customers continue to receive innovative, technically‑led protective packaging solutions whilst maintaining a relentless focus on profitable growth.

Alongside your own commercial responsibilities, you’ll contribute to strategic planning and play an integral role within the senior leadership team.

For the right individual, this role offers a genuine opportunity to develop towards a future General Manager position within the business.

• Develop and deliver the commercial strategy to achieve sustainable sales and profit growth.
• Identify, secure and convert new business opportunities across aerospace, defence, space technology, precision engineering and other technically demanding sectors.
• Lead complex solution‑based sales projects from initial engagement through to commercial negotiation and contract award.
• Build long‑term strategic relationships with major customers, ensuring exceptional levels of service and continued account growth.
• Provide commercial leadership across pricing, margin management, forecasting and business planning.
• Develop robust sales pipelines, monitor performance and report against agreed commercial objectives.
• Work closely with internal Design, Manufacturing and Operations teams to deliver outstanding customer solutions.
• Represent Barum & Dewar at customer meetings, exhibitions, industry events and sector forums.
• Support wider strategic initiatives, marketing activity and market positioning across key industry sectors.

We’re looking for an accomplished commercial leader who combines technical sales expertise with genuine strategic capability. You’ll be equally comfortable engaging with senior decision makers, negotiating complex commercial agreements and inspiring those around you to deliver exceptional results.

Ideally, you’ll bring:

• A proven track record of success in senior technical sales or commercial leadership roles.
• Experience selling complex engineered solutions into sectors such as aerospace, defence, space technology, precision engineering or similarly demanding industries.
• Demonstrable success in winning major new business and developing long‑term strategic customer relationships.
• Strong commercial acumen with experience managing pricing, profitability and commercial negotiations.
• The ability to understand complex technical requirements and translate them into practical customer solutions.
• Excellent presentation, negotiation and stakeholder management skills.
• Strong CRM discipline and pipeline management experience.
• A self‑motivated, resilient and entrepreneurial approach with the ability to operate autonomously.
• Full UK driving licence and willingness to travel nationally and internationally where required.

Previous experience within specialist protective packaging, transit cases, engineered products or technical manufacturing environments would be most advantageous.

We offer a competitive executive remuneration package together with the opportunity to influence the future direction of a specialist business operating within some of the world’s most exciting and technically advanced industries. Our flexible benefits package can include:

• Performance‑related bonus
• Company car or cash allowance
• 25 days annual leave (rising with service)…