Account Executive - SMB

Account Executive - SMB .

About the role Primer is seeking an ambitious and results-oriented Account Executive to become a vital member of their Growth team, focusing on expanding revenue streams across the small and medium business segment. In this position, you will take full ownership of the sales journey for Primer's innovative payment infrastructure solutions, guiding prospects from initial contact through to successful deal completion.

The role demands a strategic mindset combined with hands-on execution, as you will be responsible for crafting tailored approaches to engage businesses across the United Kingdom and Ireland. You will work closely with cross-functional teams to ensure that clients receive maximum value from Primer's platform while contributing to the continuous improvement of sales methodologies and team practices.

• Location:
  
  United Kingdom
• Engagement:
  Full-time permanent position
• Compensation:
  Competitive package with share options and comprehensive benefits (specific salary not disclosed)
• Team:
  Go-to-Market, Growth division
• Work arrangement:
  Fully remote with global distribution

• Take complete ownership of the end-to-end sales cycle for Mid-market accounts spanning the United Kingdom and Ireland, managing every stage from prospecting through negotiation to final contract signing.
• Actively generate fresh business opportunities through targeted outbound prospecting activities, professional networking events, and the development of strategic partnership channels.
• Design and implement customized sales strategies that effectively engage senior decision-makers and clearly communicate the unique advantages of Primer's payment infrastructure platform.
• Partner closely with Sales Engineering professionals to deliver compelling technical demonstrations and address complex prospect requirements with precision and clarity.
• Collaborate with Product and Customer Success teams to ensure seamless handoffs, gather valuable prospect feedback, and maintain exceptional customer experiences throughout the sales process.
• Play an active role in team-wide initiatives aimed at refining sales processes, developing new playbooks, and establishing scalable best practices for the Growth function.
• Maintain deep awareness of emerging industry trends, competitive dynamics, and payment technology innovations to position yourself as a trusted advisor to prospective clients.
• Deliver consultative selling engagements that thoroughly explore client challenges, business objectives, and operational pain points to propose tailored and effective solutions.
• Provide accurate and timely sales forecasts to leadership while maintaining meticulous records of all prospect interactions and deal progress within CRM systems.
• Build and nurture relationships with key stakeholders across target accounts to establish long‑term partnerships and identify expansion opportunities.
• Represent Primer at industry events, conferences, and networking opportunities to increase brand visibility and generate qualified leads.
• Contribute insights from customer conversations to help shape product development priorities and go‑to‑market messaging strategies.

• Demonstrated track record of consistently meeting and exceeding sales quotas and revenue targets in previous roles.
• Self-starting mentality with strong bias toward action and proven ability to deliver meaningful results in fast-paced, dynamic environments.
• Natural inclination toward process improvement with experience establishing and documenting best practices that benefit the broader team.
• Strong strategic negotiation capabilities combined with genuine enthusiasm for navigating complex deals through to successful closure.
• Commitment to continuous personal and professional development with eagerness to learn new skills and industry knowledge.
• Genuine curiosity about understanding client needs deeply and identifying how Primer's solutions can address their specific challenges.
• Positive, energetic attitude that contributes to team morale and creates enthusiasm during client interactions.
• Excellent verbal and written communication skills with ability to articulate complex technical…