Area Sales Representative

Area Sales Representative Full Time | Mid Ulster Are you a motivated sales professional who thrives on building strong customer relationships and winning new business? Do you have a passion for tools, equipment, and helping customers find the right solutions for their needs? A leading supplier and manufacturer of high-quality tools and equipment is seeking an ambitious Area Sales Representative to join its growing team across the Mid Ulster region.

This is an exciting opportunity to take ownership of an established territory, develop key accounts, and play a pivotal role in driving sales growth across a diverse customer base. Working with trade and retail customers, you'll become a trusted advisor, promoting an extensive product range while delivering exceptional service and helping businesses succeed.

Employee Benefits:

£Competitive salary Performance-related bonus and commission structure Monday to Friday working hours Company vehicle provided Mobile phone and laptop Permanent, full-time role Ongoing training and development Genuine opportunities for career progression Supportive and collaborative working environment As an Area Sales Representative, you'll be responsible for managing and developing customer relationships across your territory while identifying and securing new business opportunities.

Key Responsibilities:

Manage and grow relationships with existing trade and retail customers. Identify and secure new business opportunities across the territory. Visit customers regularly to understand needs and recommend solutions. Achieve sales, margin, and KPI targets. Follow up on quotations, enquiries, and sales leads. Promote the company's range of tools, equipment, and industrial products. Deliver product demonstrations and technical advice when required. Monitor market trends and competitor activity.

Maintain accurate sales forecasts, reports, and CRM records. Work closely with internal teams to ensure excellent customer service. Support product launches, trade events, and promotional activities. Provide outstanding after-sales support and issue resolution. Represent the company professionally at all times. Criteria:
Previous experience in a field sales, business development, or account management role. Proven track record of achieving sales targets and growing customer accounts. Strong communication, negotiation, and relationship-building skills. Commercially aware with a proactive approach to business development. Self-motivated and capable of working independently. Excellent planning, organisation, and time management skills. Strong IT skills, including Microsoft Office and CRM systems.

Full UK driving licence. Riada Resourcing is an equal opportunities employer.

Skills:

Sales Rep Relationship Building KPI Management Market Research