Key Account Manager Job Belfast area,Northern Ireland UK,Sales

About the role

Key Account Manager Job purpose/business benefit of role:

To win, retain and develop new customers and grow existing customer share of wallet, including group consortia and regional accounts. To maximise the full business potential and cash return for Bidfood UK. The role is 60% account management and 40% new business.

To work closely with the depot telesales teams, Specialists, FTM NAM’s and manufacturers (where appropriate) to secure leads from FTM consortium, regional group accounts and build account value for Bidfood to full potential. You will exclusively work with consortia groups such as Pelican, Solutions for Care and frameworks such as NHS & TUCO including many other consortia / buying groups working with Bidfood.

To work closely with FTM national account managers to deliver agreed business objectives and to exceed budget expectations. To develop, support, drive and deliver individual and regional FTM business plans by offering creative solutions to meet and exceed customer needs thereby growing volume items, sales and cash contributions.

Accountabilities

Management of Customer base and achievement of budgeted sales and cash targets with focus on existing and the development of significant (£50k+) new end user accounts across individual and multi- site operations

To maximise Bidfood share of wallet potential in each portfolio account through business meetings, presentations, exhibitions, concept development, menu support, manufacturer liaison, and other business / marketing support initiatives. To understand the optimum position for Bidfood and the Customer. Ensure Bidfood value proposition is at the forefront of actions.

To provide all relevant information to commercial support in order to produce profit studies where required and manage and take ownership of power pricing and contract pricing where applicable, at customer level, communicating effectively when changes are required.

To be an excellent communicator with regard to customer needs and operational requirements, including any messages requested by NAMs for group business. Adapting own style to maximise results and using appropriate tactics and methods to build rapport with customer.

To provide regular business activity updates to both customers and internal stakeholders, including where necessary presentations at internal meetings and external meetings. Gain feedback from the customer and internally, with the ability to evaluate major activities.

To be the key link between the customers, the national account manager and telesales execs, plus other depot stake holders. All key contacts within your customer remit should be known to you and for you to understand their roles in order to offer appropriate solutions. Working cross functionally to identify profit growth opportunities within the customer.

To be able to produce and understand commercial propositions in order to implement activity effectively at unit level. Create and present category based commercially viable solutions that are tailored to the customers overall strategic goals and Bidfood account plan.

Be capable of deputising for colleagues within your region where required if they are on holiday or out of the business for any other reason.

To accompany NAM’s where appropriate in jointly creating effective business plans design to grow share of wallet across the group and the individual sites.

To share best practice across your own team and other regional teams where appropriate.

Company accountabilities:

To have read and understood company policy documents which outline our standards in all areas of corporate governance including, but not limited to;
Comply with the Company Health & Safety Policy ensuring all on line training is completed and tests passed
Comply with all verbal and written instructions in matters pertaining to your conduct as a Bidfood employee
Working within GDPR rules and governance
Social media policies and guidance
To complete accurate mileage and expenses returns on time providing the full information required to ensure processing

Measures & Key Performance Indicators:

Items, Sales and Cash and MPI vs budget
Key category penetration and solution provision, including reviews of product pillar mix
Review to ensure cost to serve is at a level consistent with turnover (ie average spend per drop, delivery frequency, reduction of split case purchases etc)
Average order value and average spend per customer
New account performance / wins
Uptrading and Down trading account plans including number of buying customers as part of portfolio review
Business development plans as agreed with line manager designed to maximise business opportunities

Challenges/Decision making:

Typical challenges faced in the role and decisions needing to be made by jobholder:

Commercial awareness to understand drivers of profitability for Bidfood including drop profile, frequency, drop profitability, product mix effect, cost to serve and market sizing. This will also include effective management and…