Senior Sales Development Manager

Fulcrum Care is a specialist consultancy supporting care providers, investors, lenders and other stakeholders across the UK health and social care sector. We help organisations improve care quality, regulatory compliance, operational performance and commercial outcomes through proactive assurance, turnaround support, operational management and strategic advisory services.

We are looking for an experienced, commercially driven sales professional to play a key role in Fulcrum Care’s next stage of growth.

This is a hands-on sales role with real ownership. You will work directly with senior leadership, build relationships with care operators, investors, lenders, funders and other senior stakeholders, and take opportunities from first conversation through to signed agreement.

This role will suit someone who enjoys opening doors, developing senior relationships, creating opportunities and closing business.

• Significant ownership of new business generation and pipeline growth.
• Direct access to senior decision-makers across the care and investment sector.
• The opportunity to shape new routes to market, partnerships and referral channels.
• A broad service proposition that addresses real operational, regulatory and commercial challenges.
• The autonomy to influence commercial strategy and directly contribute to business growth.

The Senior Sales Manager will be responsible for generating new business, developing strategic relationships and delivering agreed revenue targets.

You will own the full sales cycle, from prospecting and discovery through to proposals, negotiation and closing, while maintaining strong CRM, pipeline and forecasting discipline.

Success will be measured through revenue generation, qualified pipeline, conversion and long-term commercial relationships.

1) New business and sales

• Identify and create new business opportunities across the UK health and social care sector.
• Build pipeline through outbound prospecting, networking, referrals, partnerships and industry events.
• Engage senior decision-makers and develop strong commercial relationships.
• Lead discovery conversations to understand client challenges and requirements.
• Develop and present appropriate proposals and commercial solutions.
• Manage negotiations and progress opportunities through to signed agreement.
• Deliver agreed monthly, quarterly and annual revenue targets.

2) Strategic relationships and partnerships

• Build relationships with care providers, care groups, investors, lenders, funders and other sector stakeholders.
• Develop strategic referral and partnership opportunities that generate recurring business.
• Strengthen Fulcrum Care’s visibility across key industry networks.
• Identify opportunities to expand relationships and introduce additional Fulcrum Care services.

3) Pipeline and commercial management

• Maintain accurate CRM records and disciplined pipeline management.
• Provide clear and realistic revenue forecasts.
• Monitor conversion rates, lead sources, sales activity and overall performance.
• Use commercial data and market intelligence to improve sales effectiveness.
• Maintain awareness of sector trends, competitor activity and emerging client needs.

4) Collaboration and market presence

• Work closely with senior leadership, operations, marketing and finance.
• Represent Fulcrum Care at client meetings, conferences, networking events and industry forums.
• Ensure effective handover of new clients to operational teams.
• Share market feedback and commercial insight to support service and business development.

• Strong experience in B2B sales, business development or commercial growth.
• A proven track record of achieving and exceeding revenue targets.
• Evidence of personally originating and closing new business.
• Experience managing the full sales cycle from prospecting through to contract signature.
• Confidence engaging and influencing senior decision-makers.
• Strong negotiation, presentation and relationship-building skills.
• Good commercial judgement and the ability to understand client needs quickly.
• Strong pipeline, forecasting and CRM discipline.
• A proactive, self-motivated and results-focused approach.
• Experience with in health and social care, healthcare or a related sector.
• Existing relationships within the UK care or healthcare market.
• Experience selling consultancy, professional services, compliance, operational improvement or other complex B2B solutions.
• Experience working with care providers, investors, lenders or funders.
• Experience developing referral networks and strategic partnerships.
• Hub Spot or comparable CRM experience.

We are looking for someone who is:

• Commercially ambitious and motivated by results.
• Confident prospecting, networking and opening new conversations.
• Comfortable engaging CEOs, business owners, investors and senior leaders.
• Persistent, resilient and focused on converting opportunities into revenue.
• Highly organised and disciplined in managing multiple opportunities.
• Able to work…