Sales Director; New Business

Sales Director – New Business | Managed IT Services

UK | Hybrid with infrequent travel to multiple UK offices

IP-People is recruiting a Sales Director for a large and growing UK managed services provider
, with responsibility for driving new business growth across the SME market.

This is a senior sales leadership position focused specifically on new client acquisition
. You will own the new business target, build and lead a high-performing team of Business Development Managers and take responsibility for developing the strategy, pipeline and commercial performance required to deliver sustained growth.

The role will suit an experienced MSP / IT Services sales leadership who understands how to sell managed IT, cyber security and data solutions into SME organisations and knows how to build a successful new business function around them.

• Own and deliver the overall new business sales strategy across the SME market
• Recruit, build and lead a high-performing team of Business Development Managers
• Take ownership of the team’s new business revenue target and commercial performance
• Develop a consistent, high-quality sales pipeline with a minimum of 3x target coverage
• Drive new logo acquisition through structured prospecting, networking, partnerships and inbound opportunities
• Personally lead and close strategic opportunities with senior decision-makers
• Develop compelling propositions around Microsoft Modern Workplace, Managed IT, Cyber Security and data services
• Introduce clear sales processes,
  KPIs and performance management across the team
• Coach and develop BDMs to improve sales capability, conversion and commercial performance
• Work closely with Marketing to improve lead generation, campaigns and messaging
• Partner with Delivery and Customer Success to ensure a smooth transition from sale through to onboarding
• Provide market insight to help shape the development of products and services
• Monitor pipeline, conversion, win rates and revenue performance through CRM and sales analytics
• Build long-term relationships with new clients and position the business as a trusted technology partner

• Proven senior B2B sales leadership experience within an MSP, managed services or IT services environment
• Strong track record of winning new business within the SME market
• Experience recruiting, developing and leading a team of BDMs
• Demonstrable success against new business revenue targets
• Strong understanding of the MSP market and the challenges facing SME customers
• Experience selling managed IT, cyber security, cloud, data or related technology services
• Excellent consultative selling, negotiation and closing skills
• Commercially driven with a strong understanding of pipeline management and sales performance
• Comfortable using CRM, sales analytics and data to drive decision-making
• Strong senior stakeholder management and relationship-building skills
• A hands‑on, accountable leadership style with the ability to build a high‑performance sales culture

The role is hybrid
, with the successful candidate able to work from multiple UK offices when required. Travel between offices and customer meetings will be infrequent
, rather than being a regular weekly requirement.

The package is £90,000–£100,000 base salary + Double OTE
, with some flexibility depending on experience.

The preferred candidate will have a strong background in MSP / Managed IT Services sales leadership and a genuine track record of building new business teams and winning new logos.