&IE Layer Lead

Your Missions

Reporting to the Northern Europe Poultry Business Unit Manager, the Layer Lead is responsible for:

• The strategy and direction of the layer range, working closely with the Business Unit Manager, Poultry Veterinary Services and Poultry Vaccination Services teams.
• Sales and profitability of the layer range, working closely with the Business Unit Manager, Poultry Veterinary Services and Poultry Vaccination Services teams.
• Act as the interface between the local and Corporate Franchise teams.

• Coordinate the layer range to ensure its promotion, growth of sales and profitability
• Create and implement the layer marketing plan with defined KPIs
• Responsible for the segmentation of customers (eg layer companies and prescribing vets), analyse Ceva’s and competitors market penetration
• Identify and target major Rearing and Layer companies, with their vets, to grow Ceva’s layer product sales
• Manage 1 to 3 local Key Layer Accounts (eg EWG and major layer customers) to build sustainable relationships with Key Customers and the decision‑making stakeholders within each account
• Develop robust Account Business Plans for the KA (EWG), and develop plans for the major layer customers and review them on a regular basis in order to adjust the Account Plan, as needed, and promote maximum effectiveness.
• Coordinate with global and local Poultry Veterinary Services to find creative and innovative approaches to grow a sustainable layer business
• Differentiate Ceva offerings, to create long term mutual value for Ceva and the customers based upon their needs
• Gather market intelligence, analyse Ceesa data, develop relationships with KOL, enabling making the most of market opportunities.
• Manage forecasting and supply of layer products with UK supply team
• Manage Marketing and Technical budgets relating to layer range

• Customer knowledge:
  Field experience, with a very good knowledge of the veterinary issues/breeders/livestock processes and economics
• Networking and developing relationships with KOL
• Poultry diseases and diagnosis knowledge
• Market knowledge & business acumen
• Negotiation & closing skills
• Communication & presentation
  
  Skills:
  
  ability to speak to an internal or external audience
• Strategic planning & value co‑creation: ability to create Strategic Plans by accurately anticipating future trends/ consequences, and thereby provide a clear and long‑term Vision
• Mastery of computer tools (Excel, Ppt,) Microsoft environment and CRM tools
• Encourage team spirit with colleagues and encourage in cross‑functional working within the UK and Corporate teams.
• Adaptability /creativity
• Ability to impact / convince
• Listening skills and customer orientation
• Ability to build external long‑term relationships / developing a network
• Organization, priority management, open‑mindedness