Regional Sales Manager; North

Humfree is one of the UK’s fastest-growing mobility businesses, focused on innovation, customer experience, and building a modern sales culture that genuinely changes lives.

We are looking for a driven and dynamic Regional Sales Manager (North) to lead, support, and develop our northern sales operation. This is an exciting opportunity for a motivated leader to influence sales performance, drive growth, and help shape the future direction of the business.

The successful candidate will be responsible for managing and motivating a team of field-based sales professionals, improving regional performance, supporting recruitment and development, and ensuring the Humfree Way is delivered consistently across the customer journey.

This role would suit someone who:

• Leads from the front
• Enjoys coaching and developing people
• Thrives in a fast-paced sales environment
• Is commercially aware and performance driven
• Can build culture, accountability, and momentum within a team

• Develop and implement strategic sales plans across the northern region
• Lead, motivate, and support a team of field sales representatives
• Drive revenue growth and improve regional performance
• Monitor conversion rates, product mix, KPIs, and customer engagement
• Support coaching, mentoring, and field development
• Recruit and onboard new team members where required
• Analyse market trends, competitor activity, and sales opportunities
• Work closely with the wider management team to improve processes and performance
• Ensure company standards, ethics, and customer experience remain at the highest level
• Support the implementation of new initiatives, sales processes, and performance strategies
• Attend regional meetings, events, and field visits as required

• Proven experience within a sales leadership or management role
• Strong motivational and coaching ability
• Demonstrable success driving sales performance and team growth
• Excellent communication and leadership skills
• Commercial awareness and performance mindset
• Strong organisation and problem-solving ability
• Experience using CRM systems such as Salesforce or similar platforms
• Ability to analyse sales data and performance trends
• Full UK driving licence essential

Experience with in direct sales, mobility, or home demonstration environments would be highly advantageous but not essential for the right person.

• Supporting and developing our people
• Creating a positive and energetic environment
• Working hard while enjoying the journey
• Building momentum together
• Recognising success and performance
• Providing genuine opportunities for progression

This role offers an excellent opportunity to join a growing organisation where you can make a real impact while developing your leadership career within a supportive and ambitious business.

• Performance bonus structure
• Company car
• Travel expenses covered
• Full induction and ongoing training
• Career progression opportunities
• Supportive management structure