Sales Director

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

TrendAI, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.

At TrendAI, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.

AI Fearlessly.

Sales Director, UK&IReports toVP of Sales, UK&ITeamLeading a team of 11 across the UK&I Expansion motion

Location

Field-based across the UK, working from customer and partner sites – with a base at our London (Paddington) office

Business unit

TrendAI UK&I Sales – one of three connected UK&I motions, alongside Public Sector and New Logo

The Role As Sales Director, Expansion, you'll own the commercial health and growth of TrendAI's existing UK&I customer base – a retain-and-grow mandate spanning renewals, upsell, and cross-sell across our most valuable accounts.

You'll lead a team of 11, personally engaging on our most valued relationships and highest-value renewals, and building genuine, peer-to-peer relationships with the CISOs, IT Directors, and executive sponsors who trust TrendAI to protect their business.

You'll be leveraging and supporting the execution of our channel strategy in the region – building and deepening relationships with our top-tier Value-Added Reseller (VAR) partners to unlock joint growth across the base.

What You'll Do Commercial ownership

Own Expansion ARR, retention (GRR), and growth (NRR) targets for UK&I, running a weekly forecast cadence grounded in data, not gut feel.

Build renewal-wave visibility by quarter, with the largest renewal concentrations mapped and risk-rated well ahead of time.

Strategic & valued relationships

Personally lead relationships on key customer renewals, engaging at CISO and executive-sponsor level.

Build and grow customer relationships that are peer-to-peer – trusted advisor conversations with senior security and IT leaders, not just transactional account management.

Channel & partner growth

Build and deepen relationships with the region's top 10 VAR partners, developing joint go-to-market plays that grow the existing base.

Represent TrendAI credibly in partner-led commercial conversations, including on our most strategic renewals.

Team leadership

Lead, coach, and develop a team of 11 Account Managers/Account Executives, instilling structured deal qualification (MEDDPICC) and a culture that tackles tough conversations early rather than deferring them.

Build individual development plans that grow your team's commercial and relationship-building capability.

Portfolio growth

Close the Vulnerability and Risk Exposure Management (VREM) attach gap across the existing base, converting single-product accounts into multi-product, multi-year partnerships.

Identify multi-year and consumption-based commercial structures that improve both ARR durability and margin.

Cross-functional collaboration

Work closely with the Public Sector and New Logo leaders to ensure a consistent customer experience and clean handoffs across motions.

Partner with…