Sales Head, Director of Sales

Position: Head of Out of Home
Location: Northern Ireland

Head of Out of Home – B Corp Drinks Business – South of England – Salary Negotiable I am very excited to be partnered with an exceptional and well known B Corp Drinks FMCG business with an incredible portfolio of products, a strong track record in growth across both On & Off trade and a culture like no other. The Head of Out of Home is a pivotal senior leadership role for a commercially strong, entrepreneurial individual who can combine strategic vision with hands-on execution to accelerate growth, strengthen customer partnerships and build a high-performing team.

The Head of Out of Home will have the opportunity to shape the future of the Out of Home channel, identifying new national opportunities, unlocking strategic customer opportunities and maximising growth across a diverse range of drinks categories. Reporting to the Sales Director, you will take full accountability for channel strategy, P&L performance, customer development and people leadership. What You'll Get Competitive salary, car allowance, bonus and potential share scheme.

Additional annual leave and charity days, with enhanced parental leave and BUPA healthcare. A strong and dynamic working culture which aims to put the team first. DEI focus within the business, of which you can be at the forefront! Head of Out of Home role includes:
Own the Out of Home strategy and P&L, developing and executing a clear growth plan that delivers revenue, margin, contribution and cash objectives. Drive strategic customer development, building existing accounts and converting high-value new business opportunities across food service, hospitality, travel, wholesale, on-trade, catering and other relevant channels. Leverage an established industry network to open doors, build senior-level relationships, secure strategic partnerships and accelerate profitable growth.

Lead senior customer relationships and negotiations, developing compelling joint business plans and long-term partnerships with major operators, wholesalers and industry stakeholders. Shape channel and portfolio strategy, identifying the right brand, product and commercial proposition for each customer and route to market. Optimise commercial investment, leading pricing, promotional and trade investment strategies to balance customer value, brand development and sustainable profitability.

Build a high-performing team, providing clear direction, strong leadership, coaching and development while establishing a culture of accountability, ownership and continuous improvement. Influence at senior level, partnering with Marketing, Finance, Operations and Supply Chain to align priorities, shape plans and translate strategic ambitions into measurable results. Embed commercial rigour, driving a disciplined approach to forecasting, pipeline management, customer contribution, performance reviews and return on investment.

Champion a positive and inclusive culture, creating an environment where people are empowered to perform, develop and succeed. The ideal Head of Out of Home candidate: A strong existing contact book across Out of Home, including senior relationships with major operators such as Nando's, Greggs and SSP, alongside wider food service, hospitality, travel, contract catering, wholesale and on-trade stakeholders. A proven ability to convert relationships into new business, strategic partnerships and significant incremental revenue.

Strong experience managing channel profitability, pricing, margin, trade investment, forecasting and return on investment. The ability to develop and deliver channel strategies that accelerate growth, strengthen market position and create long-term customer value. An accomplished people leader who inspires, motivates and develops teams, establishes…