Digital PR Specialist

NP Digital (NPD) is a global award‑winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best‑in‑class talent to deliver leading‑edge experiences centered around paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. We focus on creating innovative, adaptive, and data‑driven digital marketing plans for our clients, helping companies grow and exceed goals.

Our award‑winning Digital PR team works with international clients to deliver creative, data‑led campaigns that earn attention, drive authority, and support organic performance. We’re looking for a talented Digital PR freelancer to support campaigns for clients in the Belgian market.

This role requires native or professional‑level proficiency in French and/or Dutch, with a strong understanding of what performs well in Belgium – cultural nuances, audience interests, media behaviors, and journalist expectations. Previous experience in Digital PR is essential.

You will generate campaign ideas, monitor the Belgian media landscape, analyse data, build targeted media lists, write press releases, maintain journalist relationships, and conduct outreach to secure high‑quality Belgian links that drive SEO value. This is a remote, project‑based role with potential for long‑term collaboration based on performance and campaign needs.

Responsibilities include, but are not limited to:

• Lead ideation and execution of Digital PR campaigns for the Belgian market, from concept to coverage
• Write compelling, data‑led press releases and story angles tailored to Belgian journalists (cultural knowledge essential)
• Build and manage targeted Belgian media lists; carry out media outreach to secure high‑quality, authoritative coverage and backlinks
• Analyse and evaluate what makes a high‑quality, SEO‑relevant link (authority, relevance, placement quality, link attributes)
• Evaluate campaign performance, spotting underperformance early and adjusting angles, formats, or outreach strategy
• Report on coverage and link quality, contributing to client performance metrics
• Join internal check‑ins when required and communicate progress clearly
• Identify and secure brand mention opportunities; produce listicles and guest posts to ensure the client is featured in sources referenced by LLMs

• Proven Digital PR experience with a track record of securing high‑authority links in Belgium
• Strong understanding of SEO fundamentals, especially how Digital PR contributes to organic growth
• Strong knowledge of the Belgian media landscape across national, regional, lifestyle, business, and other sectors
• Excellent copywriting skills in French and/or Dutch and high attention to detail
• Highly organised with the ability to work independently and manage deadlines
• Prior experience in the iGaming sector is a plus

We value our best‑in‑class company culture, which is results‑driven, innovative, fast‑paced, and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a business‑like approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It”…