Sales Associate

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Lake House Senior Living operates care and lifestyle-focused Independent Living, Assisted Living and Memory Care communities across five states, serving approximately thousands of residents and families. Guided by our Pillars of Excellence, Lake House fosters a culture of connection, authenticity, and purpose where residents feel at home and Team Members feel inspired to learn, grow, and lead.

As part of one of the largest senior living families in the United States, Lake House communities have earned Great Place to Work® certifications from 2022–2026. Lake House is a place where purpose thrives, culture unites us, and opportunity is always present. We continually aspire and invest in learning and development opportunities that support our team members’ professional growth, ensuring every team member has the tools to build a meaningful and rewarding career.

The Sales Associate (SA) contributes and supports the overall sales functions of the community. The primary purpose of the SA role is to execute sales processes and tactics to inspire prospective residents to move into the community. The SA provides support with new inquiries, and existing inquiries with the goal of converting these leads to move‑ins to achieve occupancy targets. The success of the SA is measured in multiple ways, including sales conversions, move‑ins, and average daily occupancy.

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

• Answers inbound sales calls, engaging with prospects/influencers to ascertain full contact information and perform the first level of discovery process.
• Greets tours, escorts to the Discovery Room while engaging with the prospects/influencers to create a smooth introduction to the Director of Sales.
• Manages the customer relationship management system including prospect/influencer data to ensure accuracy and completeness.
• Produces weekly, monthly, and quarterly sales reports in accordance with a schedule of reports or as requested.
• Assists daily in visiting model apartment(s) and tour path to ensure the community is ready for company shows well and meets the model apartment standards including sight, sound, and scent.
• Makes outbound calls to prospects/influencers that demonstrate effective telephone sales skills resulting in the generation of a tour or mutually agreed upon next step.
• Monitors sales collateral to ensure inventory levels are appropriate, orders sales collateral through the online portal as needed.
• Organizes, coordinates, and assists in the planning and execution of the sales event calendar.
• Conducts tours as needed during sales coverage times or when other sales team members are committed to other prospects/influencers.
• Administers the “UPs” log as the gatekeeper of all new prospects to ensure equitable distribution of leads to the Director of Sales.

• Leads coordination and execution of all sales acceleration programs to maximize move‑ins.
• Promotes the Resident Referral program and Ambassador Program to support the overall referrals and engagement with prospects.
• Organizes and manages the “Be Our Guest” Program as needed.

• Reviews and facilitates the Move‑In paperwork with the prospective resident and/or family members.
• Facilitates and coordinates the Resident Assessment with the clinical team.
• Oversees and manages the move‑in process to ensure a smooth transition into the community.
• Champion “Red Carpet” move‑in process working closely with the Executive Director (ED) and operations team.
• Ensures all state mandated paperwork and forms are completed on or before the move‑in date by the family and/or resident.
• Coordinates with ED, Business Office Manager (BOM) and Director of Health & Wellness (DHW) the resident’s Administrative Files to ensure it is fully prepared according to state specific regulatory requirements, so lease signing is on the scheduled date without delays.
• Other duties as assigned.