Product Marketing Manager

RecordPoint is a data and information lifecycle management SaaS product designed to give highly-regulated organizations a competitive edge through safer, more secure, and better-managed data. We're a disruptor in our industry, set apart from competitors by our cutting edge technology and innovation-first mindset.

Our global customer list includes top-tier brands and government agencies like the City of New York, Westpac, National Australia Bank (NAB), Australian Prudential Regulation Authority (APRA), Security Benefit, Cupertino Electric, Australian Securities & Investments Commission (ASIC), Transport for NSW, Ausgrid, Pacific Gas & Electric (PG&E), and Delaware Life.

But there's more to us than the what we do — like the who behind it all. Team RecordPoint is made up of 100+ tech-driven professionals at the top of their respective fields. Together, we foster a supportive, collaborative and transparent environment, collectively working toward the singular goal of continuously doing better.

While we've got all the perks you'd expect — think truly flexible work arrangements, generous paid parental leave, 4 weeks annual leave and Employee Share Options — you might find that the greatest benefit of all, is the team you join.

At RecordPoint, our Product Marketing Managers play a key role in bringing our products to life in the market. Think of them as the go-to people for making sure our products are not only launched effectively, but also truly resonate with our customers. They help drive awareness, encourage adoption, and support growth by shaping smart, thoughtful go-to-market strategies.

They’re also our in-house experts when it comes to understanding the market, our customers, and how our products solve real problems. Their insights help guide our sales and customer teams so they can confidently talk about the value and unique strengths of what we offer.

To thrive in this role, you’ll need to be a strong communicator—whether that’s through writing, presenting, or collaborating with others. You’ll work closely with lots of different teams across RecordPoint, so being a great planner and a proactive team player is essential.

• Positioning & Messaging Framework - Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.
• Product Features & Benefits - Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements.
• Stakeholder Management and Team Collaboration - Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better.
• Competitive Analysis - Conducting competitive analysis to highlight differentiators and maintain comparison tools.
• Audience Interviews - Interviewing customers and prospects to understand their complete workflows and pain points.
• Audience Research & Persona Development - Building and maintaining detailed audience personas based on research and behavioral insights.
• Product Launch Planning & Execution - Planning and executing product launches that address specific market needs and align with company goals.
• Pricing & Packaging - Working with the Product team to define and refine pricing and packaging based on audience segments and value perception.
• Sales Enablement Content - Creating sales enablement content that supports the buying process and highlights product fit.
• Customer Marketing Strategy - Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.

• Craft clear product messaging that connects customer challenges with how our products solve them.
• Translate features into benefits that make sense in the context of real customer workflows.
• Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.
• Create sales enablement materials like playbooks, pitch decks, and battle cards.
• Plan and execute go-to-market campaigns for new product and feature launches.
• Interview customers and conduct research to build detailed personas and…