Product Marketing, Source Software

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Core Weave is The Essential Cloud for AI™. Built for pioneers by pioneers, Core Weave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, Core Weave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, Core Weave became a publicly traded company (Nasdaq: CRWV) in March 2025.

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This role will be responsible for defining and amplifying the value proposition, positioning, messaging, and go‑to‑market strategy for Core Weave’s expanding platform. As Core Weave evolves beyond GPU infrastructure into the leading cloud for AI—spanning generative AI, agentic systems, and open source innovation—you will shape how we engage developers, enterprises, and the open source community. A particular focus will be on Core Weave’s Kubernetes‑native architecture and its role in enabling developers to run, scale, and optimize open source frameworks and AI workloads seamlessly in the cloud.

You’ll work across marketing, sales, product, and engineering to translate customer and community insights into narratives that resonate, from enterprise decision makers to open source contributors. This role blends storytelling with strategy: demonstrating how Core Weave accelerates AI innovation, empowers open ecosystems, and delivers measurable ROI for AI workloads.

• Define and evolve Core Weave's product positioning in the AI infrastructure market
• Develop compelling value propositions for different customer segments (AI labs, enterprises, startups)
• Create differentiated messaging against traditional hyperscalers and AI‑focused competitors
• Develop open source vs. enterprise messaging framework for hybrid adoption paths
• Lead webinar series, conference presentations, and technical workshops
• Build relationships with AI community influencers and technical evangelists
• Create technical content that demonstrates Core Weave's performance advantages
• Produce Kubernetes‑focused content including deployment guides and best practices

• Develop case studies showcasing successful AI workload deployments
• Create customer reference programs and speaking opportunities
• Build ROI calculators and TCO models for enterprise prospects
• Support customer success team with adoption and expansion campaigns
• Highlight customer success stories that feature open source tool integrations and Kubernetes deployments

• Partner with sales teams to develop territory and account‑based marketing strategies
• Create sales enablement materials, including pitch decks, demo scripts, and competitive battle cards
• Support major product launches (new GPU offerings, platform features, data center expansions)
• Develop customer segmentation and ideal customer profile (ICP) frameworks
• Execute community‑driven go‑to‑market strategies targeting open source contributors and maintainers

• Lead Core Weave's engagement with Kubernetes, CNCF, and cloud‑native communities
• Develop sponsorship and contribution strategies for key open source projects
• Organize and participate in community events, meetups, and hackathons
• Build developer advocate relationships and community champion programs
• Create and maintain Core Weave's presence in developer forums, Git Hub, and technical communities
• Support open source project contributions that showcase Core Weave's capabilities
• Build relationships with AI researchers, practitioners, and industry analysts
• Contribute to open source communities and technical forums
• Lead thought leadership initiatives around AI infrastructure best practices
• Actively participate in Kube Con, CNCF events, and cloud‑native community gatherings
• Speak at open source conferences and contribute to technical publications
• Build and maintenance relationships with Kubernetes SIG leaders and open source maintainers
• Represent Core Weave at AI conferences,…