Digital Content Manager at T-Mobile , Inc. Bellevue, WA

Overview

Digital Content Manager at T-Mobile USA, Inc. Bellevue, WA. This position will be located in Bellevue, WA. This is not a remote role; we are in a hybrid environment requiring at least 3 days a week in office.

At T-Mobile, we’re a customer-obsessed company, dedicated to delivering the best experiences across every interaction. As a Digital Content Manager
, you will play a key role in shaping engaging digital storytelling and immersive brand experiences on T-Life and  This role is responsible for developing, managing, and optimizing digital activations for brand moments ensuring all content aligns with our brand voice, strengthens customer loyalty, and drives measurable business results. The ideal candidate has a passion for innovative digital experiences, strong analytical skills, and the ability to collaborate across cross-functional teams to bring customer-centric content strategies to life.

• Lead the development, execution, and optimization of digital storytelling activations for key brand moments across T-Life and
• Ensure brand identity, tone, and messaging are consistently and powerfully represented across all digital touchpoints.
• Partner closely with creative, product, technology, and marketing teams to deliver immersive and seamless digital experiences.
• Champion the voice of the customer by using data, performance metrics, and consumer insights to shape strategies.
• Build customer journey maps across web and app to identify experience gaps and define content opportunities.
• Develop and maintain a content strategy roadmap, aligned with key business goals, seasonal campaigns and brand calendar, and customer needs.
• Set KPIs for brand experiences and digital activations; monitor, report, and optimize based on performance metrics and testing results.
• Develop A/B and multivariate test plans, and use insights to continually improve content effectiveness.
• Own merchandising strategy for key upper-funnel digital experiences, focusing on personalization for targeted customer segments.
• Create strategic artifacts including concept briefs, lifecycle maps, customer research requirements, and experience specifications.
• Advocate for customer-first digital experiences within leadership forums, channel strategy discussions, and cross-functional meetings.
• Manage content backlogs and prioritize initiatives based on business impact and customer value.
• Stay current on digital trends, new technologies, and emerging storytelling formats to fuel innovation across T-Mobile’s digital ecosystem.
• Foster strong working relationships across teams to influence without direct authority and drive consensus on strategic initiatives.
• Codify learnings, share best practices, and contribute to the ongoing evolution of T-Mobile’s digital content strategies.

• Bachelor’s Degree required in Marketing, Communications, Digital Media, Business, or a related field.
• 4+ years of experience in digital content management, digital storytelling, or content strategy, preferably for large consumer brands.
• Demonstrated experience developing and optimizing customer journeys across web, app, and mobile-first digital experiences.
• Strong storytelling skills, with an ability to translate brand messaging into compelling digital experiences.
• Proficient with content management systems (CMS), managing content portfolios, digital experience platforms, and optimization tools such as Adobe Experience Manager, Adobe Target, or similar.
• Deep understanding of personalization strategies, SEO best practices, and digital experience optimization.
• Experience developing and implementing test-and-learn plans to drive iterative improvements.
• Strong analytical mentality — able to synthesize customer insights, campaign data, and market research into actionable strategies.
• Proven ability to work cross-functionally and influence partners at all levels, including senior leadership.
• Excellent project management, organization, and prioritization skills; able to juggle multiple projects simultaneously.
• Self-starter with a passion for innovation, digital trends, and customer-first thinking.
• Thrives in a fast-paced, agile environment with a growth mindset…