Senior Analyst, Strategic Events Analytics

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the world's leading CRM, helping companies connect with customers in a whole new way. Marketing powers Salesforce's growth by turning digital and in-person engagements into high-quality leads, opportunities, and revenue.

The Strategic Events Strategy & Operations team serves as the central operating and decision-support function for Salesforce's global Strategic Events portfolio. The team partners closely with event leadership, Marketing Analytics, Demand Generation, Marketing Operations, and Finance to help the organization plan, operate, measure, and optimize in‑person, virtual, and third‑party programs.

The CoE is responsible for building clear operating frameworks, consistent metrics, and scalable processes that enable informed decision-making across planning, execution, and performance evaluation. A significant portion of the team's work is dedicated to analytics and measurement, with a focus on creating a reliable, consistent view of event performance, audience impact, and business outcomes.

We prioritize self‑service, standardization, and enablement, defining core KPIs, developing scalable dashboards, and establishing reporting standards that create a single source of for Events. In parallel, the team supports broader strategy and operational work, including portfolio analysis, investment tradeoffs, and cross‑functional alignment, to move the organization away from ad‑hoc reporting toward durable, data‑informed ways of working.

• Analytics and reporting to evaluate performance, audience impact, and ROI across Strategic Events
• The development of scalable reporting frameworks that incorporate new programs, audiences, and data sources
• Portfolio‑level analysis to inform investment decisions, audience strategy, and program optimization

We're seeking a highly analytical and technically strong Senior Analyst to support measurement, reporting, and insight generation across Salesforce's global Strategic Events portfolio, including in‑person, virtual, and third‑party programs. This role sits at the intersection of data, business strategy, and executive decision‑making, and is ideal for someone who is passionate about best‑in‑class measurement, brings deep hands‑on analytics expertise (SQL, Excel, Tableau;

Python a plus), and understands how to build scalable, enablement‑focused analytics that drive decisions.

A successful candidate will be able to distill complex datasets into clear, actionable insights, translate stakeholder questions into durable analytics solutions, and execute independently while influencing analytics approaches beyond individual deliverables. As a Senior Analyst, this role contributes to the development of analytics frameworks and standards and serves as a trusted analytical partner to Strategic Events leadership and cross‑functional teams, balancing technical depth with strong business context and clear executive communication.

• Partner with Strategic Events stakeholders to understand business questions and decision needs, translating them into clear metrics, dashboards, and analytical outputs.
• Support the ownership of end‑to‑end analytics and reporting across Strategic Events, including proprietary events, executive programs, and third‑party activations.
• Analyze large, complex datasets to identify trends, risks, and…