Senior Marketing AI Initiatives Manager

Get to know Okta

Okta is The World's Identity Company. We free everyone to safely use any technology, anywhere, on any device or app. Our flexible and neutral products, Okta Platform and Auth0 Platform, provide secure access, authentication, and automation, placing identity at the core of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences.

Join our team! We're building a world where Identity belongs to you.

As a Senior Marketing AI Initiatives Manager you will be a core member of the new Marketing AI Spoke team, acting as the primary product owner for a specific portfolio of AI agents and workflows. This role is for a hands‑on builder and problem‑solver who can translate complex business challenges into tangible, AI‑driven solutions. You will be responsible for defining, developing, and deploying high‑impact initiatives that directly improve our marketing productivity, operations, and buyer experiences.

• Portfolio Ownership:
  Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.
• Use Case Development:
  Partner with our Core Team Members from functional marketing teams (e.g., Product Marketing, Digital Marketing, Demand Generation, Sales Development) to identify pain points and define high‑value use cases for AI.
• Execution & Deployment:
  Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.
• Business Value Measurement:
  Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics like time saved, improved conversion rates, and asset performance.
• Subject Matter Expertise:
  Act as the go‑to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.

• Experience:
  
  A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.
• Analytical
  
  Skills:
  
  The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.
• Cross‑Functional
  
  Collaboration:
  
  Strong communication skills with the ability to influence and lead without direct authority.
• Technical Aptitude: A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.
• A “Human + AI” Mindset: A commitment to building solutions that empower marketers and enhance human creativity, not replace it.

This is an opportunity to directly shape the future of marketing ’ll work on groundbreaking projects that have a tangible impact on our business, build a new function from the ground up, and see your work adopted by hundreds of marketers.

Below is the annual base salary range for candidates located in the San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

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The annual base salary range for this position for candidates located in the San Francisco Bay area is between $165,000 — $248,000 USD.

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications,…