Head of eCommerce

Viome is a pioneering health technology company using advanced RNA sequencing AI and systems biology to empower individuals to take control of their health. Our consumer business offers at-home intelligence tests and personalized nutrition programs that translate gene expression and microbiome activity into actionable health insights.

We are on a mission to make illness optional and were looking for a data‑driven customer‑obsessed leader to shape the next generation of Viomes digital commerce experience.

The Head of eCommerce Experience is responsible for owning performance across all digital storefronts and conversion points. This role sits at the intersection of product marketing and technology combining expertise in UX merchandising, CRO and platform operations to deliver a frictionless and personalized shopping experience that drives revenue growth, retention and lifetime value.

You will lead the strategy and execution of site experience conversion optimization and platform performance partnering cross‑functionally to turn Viomes science into a world‑class eCommerce experience.

• Site Experience & Merchandising
  Own homepage, product detail pages (PDPs), bundles, offers and conversion flows.
• Define and execute product merchandising, pricing, promotions and offer strategies to optimize AOV and subscription attach rate.
• Partner with Marketing and Product to align content campaigns and category storytelling with brand and growth goals.
• Lead cross‑sell and up‑sell strategy across PDPs, cart and post‑purchase.
• Maintain site taxonomy and ensure mobile‑first conversion‑optimized design.
• Conversion Rate Optimization (CRO)
  Lead continuous A/B testing UX experimentation and funnel optimization to improve conversion and retention metrics.
• Define the customer journey from acquisition through checkout and subscription renewal identifying friction points and opportunities.
• Own Viomes personalization roadmap integrating behavioral, biological and purchase data into tailored onsite experiences.
• Partner with Analytics to measure impact, report on funnel performance and drive data‑backed decision‑making.
• Platform Operations & Performance
  Own Viomes eCommerce infrastructure including Shopify Loop Klaviyo GA4 Tag Manager and integrated martech tools.
• Ensure platform reliability, technical SEO and site speed performance meet best‑in‑class standards.
• Manage relationships with platform vendors, developers and technical partners.
• Oversee product feed accuracy, tagging, pixel management and analytics implementation.
• Collaborate with Operations on subscription fulfillment, order accuracy and integration between eCommerce and backend systems.
• Collaboration & Leadership
  Partner closely with the Marketing team on campaign alignment, traffic flow and conversion feedback loops.
• Collaborate with CX to improve post‑purchase journeys, subscriptions and retention levers.
• Partner with Product on digital experience innovation including app‑to‑site and test‑to‑cart integration.
• Build and mentor a high‑performing eCommerce team spanning site operations, CRO/UX and merchandising.

• Site Conversion Rate
• Average Order Value (AOV)
• Subscription Attach Rate
• Site Speed & Uptime
• Gross Revenue

• Redesign core journey to improve conversion and subscription by 15‑20%.
• Launch an ongoing CRO and personalization testing program.
• Improve site speed and SEO performance to top‑quartile benchmarks.
• Establish a unified analytics and reporting framework for site experience.
• Build the foundation for scalable eCommerce growth across all channels.

• 10 years of experience in eCommerce site optimization or DTC digital experience; health, wellness or tech experience preferred.
• Expertise in Shopify Plus, Loop, Klaviyo, Google Analytics 4, Tag Manager and CMS tools.
• Strong understanding of UX principles, A/B testing, personalization and data analytics.
• Proven success driving measurable growth through site optimization and funnel improvement.
• Excellent cross‑functional collaboration skills; experience working with creative product and engineering partners.
• Strategic thinker with hands‑on executional capability and a passion for continuous…