Entry-Level Product Marketing Manager – IT & Cloud Financial Management Portfolio Bellevue

Position: Entry-Level Product Marketing Manager – IT & Cloud Financial Management Portfolio Bellevue, US

IBM is a global leader in hybrid cloud, AI, and enterprise transformation. Our technology empowers clients to modernize their operations, optimize spend, and make data-driven decisions. Within IBM’s Automation and Fin Ops-focused offerings, our IT Financial Management (ITFM) and Cloud Financial Management (CFM) solutions help organizations gain visibility into technology investments, manage cloud costs, and maximize the value of digital transformation.

Your role and responsibilities

As an entry-level Product Marketing Manager for IBM’s ITFM and Cloud Financial Management portfolio, you will help define how IBM brings cost optimization and financial governance capabilities to market. You’ll partner closely with product teams, TBM and Fin Ops experts, sales and enablement to craft messaging that demonstrates how IBM empowers organizations to understand, control, and optimize their IT and cloud spend.

This role is ideal for early-career professionals who want to combine an interest in technology, finance, and storytelling to support a rapidly growing, high-impact market segment.

What You’ll Do – Product Positioning & Messaging

• Develop and refine messaging that communicates the value of IBM’s ITFM and CFM solutions, including cost transparency, budgeting, forecasting, chargeback/showback, and cloud cost optimization.
• Translate financial management concepts and technical capabilities into compelling, business-focused narratives for IT, finance, and Fin Ops audiences.

Go-to-Market (GTM) Execution

• Support GTM plans for product releases and roadmap updates across the Fin Ops and IT spend optimization portfolios.
• Collaborate with product management, sales, and digital marketing to deliver launch assets, competitive guidance, and customer-ready content.

Market & Customer Insights

• Conduct research on Fin Ops trends, cloud cost management tools, IT budgeting processes, and competitor offerings.
• Assist in synthesizing analyst reports, customer interviews, and usage data to inform positioning and identify whitespace opportunities.
• Develop sales tools such as pitch decks, value calculators, product one-pagers, competitive battle cards, and objection-handling guides.
• Participate in internal enablement sessions to help sellers and partners articulate IBM’s value in the ITFM and CFM markets.

Content Development

• Create content that demonstrates thought leadership in Fin Ops and IT cost optimization, including blog articles, customer stories, web content, and event messaging.
• Support webinar scripts, demos, and conference content that showcases IBM’s expertise in cloud cost governance.

Who You Are

• A strong communicator who can simplify complex technical and financial concepts.
• Curious about Fin Ops, cloud economics, IT budgeting, and how enterprises manage technology investments.
• Comfortable working cross-functionally and contributing to multiple initiatives simultaneously.
• Eager to learn about hybrid cloud, automation, and financial management tooling.

Required education

High School Diploma/GED

Preferred education

Bachelor's Degree

Required technical and professional expertise

• Bachelor’s degree in Marketing, Business, Finance, Communications, Information Systems, or a related field.
• Strong written and verbal communication skills.
• Foundational understanding of marketing principles.
• Interest in cloud computing, enterprise IT, financial operations, or cost optimization.
• Ability to conduct basic competitive and market analysis.

Preferred technical and professional experience

• Exposure to Fin Ops concepts, IT cost management, or cloud platforms (AWS, Azure, IBM Cloud, Google Cloud, etc.).
• Experience (internship or academic) in B2B technology, SaaS, financial analysis, or product marketing.
• Ability to analyze spend data or dashboards using Excel, Google Sheets, or analytics tools.
• Familiarity with project management or GTM content development tools (e.g., Monday, Confluence, Asana).

ABOUT BUSINESS UNIT

IBM Software infuses core business operations with intelligence—from machine learning to generative AI—to help make organizations more responsive, productive, and resilient. IBM Software helps clients put AI into action now to create real value with…