Product Manager, Conversion Lift

Overview

Snap Inc. is a technology company focused on helping people express themselves, live in the moment, learn about the world, and have fun together. The Revenue Product team drives innovation and performance across Snap’s advertising platform, combining Ads Product Management, Product Marketing, Marketing Science and Measurement, and Solutions Engineering to deliver solutions that are effective, efficient, and customer-centric for advertisers.

We’re looking for a Product Manager to join the Revenue Product team at Snap Inc.

• Define the vision, strategy and roadmap for Snap’s Advanced Ads Measurement suite, with a focus on Conversion Lift, to help advertisers understand the true causal impact of their spend.

• Collaborate with senior leaders and adjacent teams, including Engineering, Data Science, Marketing Science, Sales, Partnerships, and Product Marketing, to align on priorities and execute on shared goals.

• Proactively identify opportunities and potential headwinds within the advanced measurement space by meeting customers, attending industry events, and staying current with industry forums.

• Drive the development and execution of high-quality products that help advertisers understand the value of advertising with Snap and manage product growth and adoption.

• Knowledge of causal inference and experimental design (Intent-to-Treat, Ghost Ads, PSA, etc.).

• Knowledge of the broad measurement ecosystem (MTA, MMM, Geo lift, etc.).

• Knowledge of the evolving privacy and signals landscape and how privacy-enhancing technologies will shape the future of measurement.

• Ability to communicate deep technical and statistical concepts to cross-functional partners and leaders.

• Ability to formulate a strategy around Advanced Ads Measurement, plan a roadmap, and deliver customer-impacting projects on a regular cadence.

• Ability to collaborate effectively with engineering, product, marketing science, sales, partnerships and other cross-functional teams.

• Ability to drive and ship co-owned projects/features across key cross-functional teams, including Ads Delivery, Signals, Attribution, Targeting, and Ranking.

• BS/BA degree or equivalent experience.

• 5+ years of experience building and shipping products at a consumer or advertising technology company.

• Advanced degree in Statistics or related quantitative field, or equivalent expertise gained through direct experience in Advanced Ads Measurement.

If you have a disability or special need that requires accommodation, please provide us some information via the applicable form.

Snap believes that diverse backgrounds and voices strengthen our products and culture. We are committed to equal employment opportunities and comply with applicable laws. EOE, including disability/vets. We will consider qualified applicants with criminal histories in a manner consistent with applicable law.

Our benefits are designed to support you and your loved ones with options for medical coverage, parental leave, mental health support, and other programs. The starting pay is determined based on job-related skills, experience, qualifications, work location, and market conditions, and may be negotiable within the salary range.

The base salary ranges for this position vary by location:

• Zone A: $209,000 – $313,000 annually.
• Zone B: $199,000 – $297,000 annually.
• Zone C: $178,000 – $266,000 annually.

This position is eligible for equity in the form of RSUs.