Product Manager, Ads Signals & Measurement

About News Break Founded  in 2015, News Break is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges ether, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit About the role

We are looking for a Product Manager to lead our ads signals and measurement capabilities, spanning signal collection, identity resolution, audience data, attribution, and advertiser reporting.

You will own the product roadmap for the systems that help advertisers measure performance and enable our advertising platform to use data effectively for targeting and optimization. Working closely with Engineering, Data Science, BI, and cross-functional product teams, you will improve signal quality, build intuitive measurement tools, and support responsible data use across our advertising ecosystem.

Key Responsibilities
1. Signal Collection & Quality Own the roadmap for advertiser signal collection through pixels, Conversions API (CAPI), and mobile measurement partner (MMP) integrations.

Improve signal coverage, accuracy, freshness, and reliability, including event validation, deduplication, and integration diagnostics.

Partner with advertiser-facing teams to increase adoption of tracking integrations and with Engineering and Data Science to improve signal utilization in targeting, optimization, and measurement.
2. Identity Resolution & Attribution Develop identity resolution capabilities that connect events to users using permitted first-party identifiers and, where appropriate, probabilistic matching.

Define requirements for conversion attribution across supported channels and devices, accounting for signal availability and privacy constraints.

Establish metrics to evaluate identity matching and attribution quality, and improve the consistency of measurement across systems.
3. Audience Data & Data Management Platform Define and execute the roadmap for our data management platform (DMP), supporting data collection, audience segmentation, and activation.

Partner with Engineering to build scalable, reliable data infrastructure with appropriate controls for data access, retention, and use.

Enable audience data to support relevant ad targeting and campaign optimization.
4. Advertiser Reporting & APIsLead the development of accurate, intuitive advertiser reporting tools that help advertisers understand campaign performance and take action.

Define consistent metrics and reporting requirements, and address discrepancies across reporting and measurement systems.

Own product requirements for reporting APIs that enable advertisers and partners to access performance data programmatically.
5. Internal Analytics & Measurement Partner with BI to define KPIs and develop dashboards that support operational monitoring, performance analysis, and product decisions.

Ensure key metrics are consistently defined and accurately tracked across systems.

Identify gaps in internal analytics and prioritize improvements based on business impact.
6. User Insights & Profile Enrichment Partner with the news app team to incorporate permitted…