Vice President, Marketing and Communications Lead - Ada Infrastructure

Over the last 20 years, Ares’ success has been driven by our people and our culture. Today, our team is guided by our core values – Collaborative, Responsible, Entrepreneurial, Self-Aware, Trustworthy – and our purpose to be a catalyst for shared prosperity and a better future. Through our recruitment, career development and employee-focused programming, we are committed to fostering a welcoming and inclusive work environment where high-performance talent of diverse backgrounds, experiences, and perspectives can build careers within this exciting and growing industry.

The Marketing and Communications Lead is a strategic leadership role responsible for developing, executing, and overseeing the marketing and communications strategy for a fast-growing global data center provider. This position requires a visionary leader with deep experience in technology marketing, brand management, and international communications, capable of driving business growth and enhancing the company’s reputation across diverse global markets. This individual would be responsible for marketing and branding initiatives across North America, the UK and Japan, ensuring alignment with Ares’ broader Corporate Communications and Marketing team.

• Strategic Planning
  :
  Develop and implement comprehensive global marketing and communications strategies that align with the company’s business objectives and market expansion plans.
• Brand Management: Strengthen and elevate the company’s brand presence and reputation in key international markets, ensuring consistency in messaging and visual identity.
• Integrated Campaigns
  :
  Lead the creation and execution of integrated marketing campaigns, including digital, print, events, and industry partnerships, to promote data center sites and support strong leasing results.
• Content Development
  :
  Oversee the development of high-impact content for diverse audiences, including thought leadership pieces, press releases, case studies, blogs, and customer success stories.
• Media Relations
  :
  Leverage parent company resources to build and manage relationships with global media outlets to secure positive coverage and drive engagement.
• Stakeholder Engagement
  :
  Collaborate with internal teams (revenue & product, global design & innovation, ESG, EHS, Cyber Sec and operations) and external partners to ensure alignment and maximize the effectiveness of marketing initiatives.
• Digital Marketing
  :
  Direct digital marketing efforts including SEO, SEM, social media, and web analytics to drive online visibility and lead generation.
• Event Management
  :
  Oversee the planning and execution of major industry events, conferences, and webinars to showcase the company’s expertise and innovations.
• Performance Measurement
  :
  Establish KPIs and metrics to measure the effectiveness of marketing and communications activities, reporting regularly to executive leadership.

• Bachelor’s or Master’s degree in Marketing, Communications, Business Administration, or a related field.
• Proven track record (10+ years) in global marketing and communications leadership roles within technology, data center, or IT infrastructure sectors.
• Experience managing multicultural teams and driving initiatives across multiple regions, including EMEA, APAC, and Americas.
• Strong understanding of data center solutions, cloud and AI technologies, and the digital infrastructure industry.
• Exceptional written and verbal communication skills, with proficiency in English; additional languages are advantageous.
• Expertise in digital marketing platforms, analytics tools, and content management systems.
• Ability to work strategically and operationally, managing budgets and delivering measurable results.
• High level of adaptability, cultural sensitivity and collaborative spirit.

• Experience in B2B marketing for enterprise customers.
• Familiarity with sustainability and ESG communications within the technology sector.
• Strong network within the global data center, cloud/AI, and IT infrastructure communities.

This is a global leadership role, ideally based in a major international hub. Travel may…