Product Marketing Manager - Salesforce

About Nintex:

At Nintex, we are transforming the way people work, everywhere.

As the global standard for process intelligence and automation, we’re trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca‑Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast‑paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem‑solving, fueled by curiosity and a commitment to thinking big.

Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go.

About the role:

The Product Marketing Manager is responsible for executing timely launches and global campaigns that sustain sales growth momentum. The role also drives broad awareness, demand, adoption and loyalty for our products among key audiences. Likewise, this role also aims to astound sales teams and company leadership with quality and timely readiness, sales aids and pipeline acceleration campaigns. This position is part of the product management team, accountable for product differentiation, customer adoption and satisfaction, competitive share leadership, as well as sales growth, profitability and shareholder value.

Your

contribution will be:
Derive customer and partner insight, and publish plentiful evidence of success stories

• Establish formal and informal communications with customers and partners to gather suggestions, success stories, win/loss reasons
• Manage evidence publishing as a systematic pipeline, and stimulate early design wins to infuse in PR and channel sales strategies
• Study customers measurable gains and repurpose into ROI sound bites, reports and assessment tools
• Understand usage scenarios as well as buying personas and cycles in order to create effective go‑to‑market strategies

Plan and coordinate timely launches and lead‑nurturing sustain campaigns

• Define and own the launch plan, with strategies, goals, go‑to‑market tactics, and cross‑team coordination of project tasks
• Collaborate with development team and marcom to establish unveiling and RTM dates, and monitor trade‑offs to achieve milestones
• Define communication plan to customers, channel/alliances, influencers and broad public
• Work with sales, marcom, partner program and IT to create E2E campaigns for lead nurturing, pipeline acceleration and annuity retention
• Model scalable ‘pull/push’ campaigns and define elements of ‘to‑customer, to‑partner and through‑partner’ marketing

Create and disseminate messaging, content, sales aids and collateral

• Coordinate the Positioning & Messaging creation process
• Create special‑purpose content for themed campaigns, and work with Marcom to use PR, web, SEO, social, events, and other levers
• Design marketing content to be easily customized and replicable by our channel partners in their own marketing efforts
• Work with market influencers and SMEs to co‑author and co‑present content
• Obtain endorsements and awards that can be disseminated in papers, collateral, presentations and sales aids

Own sales and channel readiness, and be a product advocate

• Train and deliver sales aids to sales teams and partners
• Ignite internal excitement about upcoming products
• Attend and present during events and special sales calls
• Work with alliances and technology partners to cross‑train sales and marketing teams, and co‑present in events and webinars
• Create regular flow of content into web, social media, user groups and broad community (papers, articles, videos, etc.)

Analyze competitors’ go‑to‑market approaches

• Identify competitors’ messages, PR, awards, campaigns, events, joint marketing alliances
• Anticipate moves and have proactive…