Senior Product Marketing Manager

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.

And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Freshworks is looking for a Senior Product Marketing Manager to execute the go-to-market strategy for our Employee Experience line of products. Reporting to the Senior Director, Product Marketing, you will focus on accelerating sales success through effective product positioning, market insights, and sales enablement. In this role, you will support the sales organization in key deals, gather critical market and field insights, and lead high-visibility enablement efforts to drive adoption of new messaging and sales plays.

You will act as the bridge between our sales and product teams, bringing a deep understanding of our buyer personas to help achieve our revenue and adoption goals.

Please note:
This is a hybrid role that requires an in-office presence three days per week (Tuesday-Thursday).

Key Responsibilities:

Market & Field Intelligence

• Establish systematic processes to gather, analyze, and distribute market insights from sales teams, customers, and industry sources

• Conduct regular field listening sessions to understand sales challenges and success stories

• Translate field intelligence into actionable insights for product strategy and positioning

• Monitor market trends and competitive landscape, providing regular updates to internal stakeholders

Sales Support & Strategic Opportunity Development

• Partner directly with sales teams on high-priority opportunities, providing customized messaging, competitive positioning, and value proposition articulation

• Collaborate with demand generation and sales programs teams to develop the messaging, value proposition and enablement that power strategic pipeline campaigns

• Create compelling sales narratives and messaging guides that enable more effective prospecting conversations

• Contribute product marketing expertise to campaign planning sessions to ensure messaging resonates with target buyer personas

Strategic Initiatives & GTM Alignment

• Co-develop quarterly OKRs and long-term marketing strategy in collaboration with product marketing leadership

• Partner with product management to ensure market feedback influences product roadmap decisions

• Collaborate with marketing teams to ensure alignment on campaigns and demand generation programs

• Shape go-to-market strategy based on market intelligence and customer insights

• Deliver hands-on execution of launch activities in local time zones, adapting messaging and materials based on immediate field feedback

• Experience:
  
  10-13 years of B2B SaaS product marketing experience, with at least 5-7 years focused on enterprise software solutions

• Go-to-Market expertise:
  Proven track record of developing compelling messaging, positioning, and sales enablement materials that drive measurable business results

• Strategic thinking:
  Demonstrated ability to connect market insights with business strategy and translate complex technical capabilities into clear customer value propositions

• Industry insight:
  Strong understanding of employee experience, IT service…