Social Media Manager

At Aegis Living, every life has a story worth telling - and this role brings it to life across digital channels. We're looking for a bold, creative, hands-on Social Media Manager to lead the development and execution of social strategies that strengthen our employer brand, elevate resident and family experiences, and showcase the extraordinary relationships that define life s person is equally comfortable planning a content calendar and shooting content on-site the same afternoon - a genuine storyteller who's fluent across social, content creation, and analytics, and comfortable executing, not just directing.

• Develop and execute a comprehensive social media strategy aligned with business priorities - resident acquisition, employer branding, recruiting, and community engagement.
• Manage and optimize the Aegis Living presence across Linked In, Instagram, Facebook, Tik Tok, You Tube, and relevant emerging platforms.
• Build annual, quarterly, and monthly content plans that support campaigns, company initiatives, and community storytelling.
• Monitor platform developments, audience trends, and best practices to continually improve visibility and performance.

• Lead the creation of compelling multimedia content - video, photography, graphics, carousels, stories, and written posts.
• Identify and capture inspiring resident, family, and team member stories that reflect the culture and mission of Aegis Living.
• Coordinate content production across communities, including interviews, story collection, photography sessions, and video shoots, always protecting resident dignity and following privacy and consent requirements.
• Partner with internal teams to celebrate community life, employee achievements, resident experiences, and special events.

• Manage day-to-day publishing, audience engagement, and channel interactions - responding thoughtfully to comments, messages, and reviews while maintaining brand standards.
• Foster meaningful online conversation with residents, families, prospective team members, and referral partners; monitor brand sentiment and elevate issues appropriately.
• Partner with Talent Acquisition to create content that showcases the team member experience and supports recruiting campaigns.

• Track, analyze, and report on social media performance, engagement, audience growth, and campaign effectiveness.
• Manage paid social campaigns and budgets, and build reporting that connects social performance with business outcomes.
• Use insights to refine strategy, content mix, publishing cadence, and audience targeting.

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field preferred.
• 5+ years of progressive experience in social media marketing, digital content creation, or brand communications; senior living or multi-location business experience strongly preferred.
• Proven success managing multiple social channels and executing integrated content strategies, including paid and organic.
• Strong portfolio demonstrating storytelling, content creation, video production, photography, and social campaign execution.
• Proficiency with content creation and scheduling tools such as Canva, Adobe Creative Suite, Cap Cut, or similar, plus social analytics platforms.
• Exceptional written and verbal communication, with the ability to write in a warm, engaging, and authentic voice; strong organizational skills and attention to detail.

• Background in senior living, healthcare, hospitality, or mission-driven organizations.
• Experience building employer brands and supporting recruitment marketing; professional photography and videography experience.

Knowledge of content accessibility standards and inclusive marketing practices