Head of Marketing; B2B

Senti Link stops more than 150,000 fraud attempts and verifies more than 3 million identities every day to protect both institutions and consumers. The problems we work on are challenging, and solving them takes deep domain expertise, rigorous analysis, and a willingness to dig into the details.

At Senti Link, you'll work alongside smart, highly collaborative colleagues who respect each other's time and judgment, take ownership, and follow through on their commitments. Together, we do truly meaningful work protecting the identities of innocent consumers and flagging the fraudsters attempting to exploit them.

We're well capitalized and growing quickly. We already serve 13 of the top 15 U.S. banks, we're expanding into new markets, and we're backed by Craft Ventures, Andreessen Horowitz, NYCA, and Max Levchin. We've been named to the Forbes Fintech 50 and as a 2026 FICO Industry Vanguard Decision Award Winner. We were also the first company to go live with the electronic Consent Based Social Security Number Verification (eCBSV) service, and we've testified before the U.S. Congress on the future of identity.

We want Senti Link to be the best place you've ever worked. We offer generous benefits and support a range of working arrangements, from fully remote to in-office. We are a digital-first company with strong collaboration across the U.S. and India, and we meet in person regularly to build relationships. We have offices in Austin, San Francisco, New York City, Seattle (Bellevue), Los Angeles, and Chicago in the U.S., and in Gurugram (Delhi) and Bengaluru in India.

Senti Link is hiring a Head of Marketing (B2B) to build and lead a well-run, high-performing marketing organization that accelerates organizational momentum and drives revenue targets. You will set the strategy, put the right people in the right seats, and create the focus, cohesion, and accountability needed to turn marketing investment into meaningful pipeline and ARR.

Leadership is the most important part of this role. You will establish clear ownership, develop and empower a high-performing team, and create an operating rhythm that enables fast execution, learning, and iteration. This role reports to the Chief Revenue Officer.

This role is for a deeply experienced B2B software marketer who has built and scaled programs for technical products, sophisticated buyers, and complex enterprise sales cycles. You will partner closely with Sales, Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to drive commercial outcomes. Knowledge of identity or fraud is a bonus.

This is a remote, US-based role, and we expect an accelerated interview and hiring process.

• Build and lead a cohesive, high-performing marketing organization by assessing the team, putting the right people in the right seats, clarifying ownership, coaching talent, and creating accountability for outcomes.

• Set the marketing strategy and operating rhythm, making clear decisions about priorities, team structure, and investment while creating a bias toward speed, learning, and iteration.

• Own Senti Link's B2B marketing strategy and execution, with accountability for meaningful qualified pipeline, conversion, revenue, and ARR growth. Define an efficient pipeline-generation philosophy; do not default to adding BDR headcount or optimizing for high-volume activity.

• Develop and execute an integrated campaign calendar, prioritizing the campaigns and products with the greatest revenue potential. Run full-stack B2B campaigns and multi-touch nurture programs from audience strategy and content through distribution, sales coordination, measurement, and optimization.

• Partner with Sales to create strategic account growth programs for large, complex enterprise organizations.

• Own Senti Link's brand and digital growth engine, including website strategy, conversion-focused content experiences, SEO, and AEO.

• Build on Senti Link's strength in events, webinars, executive programs, and field marketing while creating clear ownership, cohesive execution, and a direct connection to pipeline and revenue outcomes.

• Build measurement and reporting around pipeline, conversion, revenue, and ARR. Partner with Product Marketing, Product, Data Science, Revenue Operations, and executive leadership to turn market insight into compelling campaigns and customer narratives.

• 7+ years of B2B marketing experience, including significant experience in B2B SaaS, infrastructure software,…