Amazon Content & SEO Manager

Bayland Health is hiring an experienced Content Manager to own Amazon listing content and SEO across our three supplement brands:
Micro Ingredients,Nature Bell, and Deal Supplement, with Micro Ingredients as the primary focus.

This is a senior, hands-on role for someone who is both a strong content strategist and a rigorous Amazon SEO practitioner. You will manage the full listing content lifecycle — titles, bullets, descriptions, A+ content, storefront, and backend search terms — while owning the search-ranking and conversion strategy behind it. We already have a mature internal SEO logic and content framework;

you will take it, sharpen it, systematize it, and scale it across a large multi-brand catalog.

This role has clear growth potential. As the content function expands, you will help build SOPs, standards, and workflows, and may grow into managing a small content/SEO team and extending into Shopify / off-Amazon (including generative-search / GEO) content.

• Own Amazon listing content strategy and execution across Micro Ingredients,Nature Bell, and Deal Supplement.

• Create andoptimizetitles, bullet points, descriptions, A+ / Brand Story content, storefront pages, and backend search terms — balancing SEO indexing with conversion and brand voice.

• Lead keyword research grounded in Amazon search behavior (SQP, Brand Analytics), competitor listings, customer intent, and product positioning;maintainkeyword maps and priority tiers.

• Own the SEO ranking logic: relevance and indexing, traffic quality, CTR, CVR, review signals, and listing structure — and translate it into content decisions.

• Plan, run, and read A/B tests (Manage Your Experiments and controlled rollouts) on titles, main images, bullets, and A+ toidentifywinning variants.

• Respond to Amazon algorithm and policy changes — including title-format / character-limit and search-term updates — and adjust the catalog proactively.

• Build repeatable content SOPs, style/compliance guidelines, keyword templates, and QA processes for a large SKU portfolio.

• Partner with brand, design, advertising, and productteamsso content is SEO-friendly, conversion-focused, and on-brand.

• Monitor competitors and category trends (supplements/wellness), including hijacker/reseller content risk on head listings.

• Prioritize content work across hundreds of ASINs and, over time, help hire, train, and manage junior content/SEO team members.

• 3–5+ years of hands-on Amazon content and SEO experience, ideally in supplements, health, beauty, grocery, or other highly competitive categories.

• Proven ownership of listing content at scale — not just writing copy, but managing content strategy, standards, and workflow across many SKUs.

• Deep understanding of Amazon listing optimization: keyword indexing, search ranking, relevancy, and conversion-rate optimization.

• Strong data literacy — able to connect content changes to traffic, ranking, CTR, CVR, and sales, and to defend decisions with evidence.

• Direct A/B testing experience (Manage Your Experiments or structured rollouts) and the discipline to isolate variables and read results correctly.

• Fluency with Seller Central, Brand Analytics / SQP, and third-party tools such as Helium 10, Jungle Scout, or Data Dive.

• Familiarity with Amazon compliance and health-claim limitations for supplements.

• Excellent organization, cross-functional communication, and process-building instincts; comfortable operating with ambiguity and building from the ground up.

• People-management or team-lead potentialstronglypreferred.

• Experience with supplement/health & wellness brands and large multi-brand catalogs.

• Experience authoring Amazon SEO SOPs, content guidelines, keyword templates, or…