Sr. Manager, Entertainment Marketing

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The Entertainment Marketing team is chartered with driving Brand and Business objectives through sponsor ships, live experiences and talent relationships at the national and local levels. The Senior Manager, Entertainment Marketing will lead a talented team responsible for managing a portfolio of sponsor ships that provide meaningful experiences and benefits to customers, with a heavy focus on tentpole and experiential marketing campaigns. They will spearhead development of annual strategies, lead key relationships, drive planning and campaign execution and be accountable for performance measurement and executive recapping.

This person will be responsible for driving sponsor ships and partnerships that support T-Mobile’s priorities using sound business rationale, consumer insights, and other business information. The individual should have their finger on the pulse of culture, be creative and collaborative in their work, demonstrate extensive knowledge in building sponsorship campaigns for brands, and be a dynamic marketer with experience leading direct and cross-functional teams.

The role will work closely with the Director, Entertainment Marketing on the overall portfolio and cross-functionally to deliver and implement integrated marketing plans with multiple internal departments, properties, agencies and senior-level leadership.

Responsibilities:

Lead strategic planning and cross-functional execution of entertainment marketing programs and sponsorship tentpole campaigns across the full lifecycle from briefing through recapping to support brand and business growth.

Support the development and implementation of entertainment + sponsor ships strategy for TMUS. Parter with line of business collaborators to support annual/bi-annual planning efforts.

Set clear team goals, develop and empower directs, and cultivate a collaborative and team-first culture.

Evaluation, planning and execution of additional marketing sponsor ships / activations as needed.

Develop comprehensive presentations, briefs and other materials for planning and executive needs.

Build and run day to day relationships with properties, agencies, vendors and key internal partnerships.

Also responsible for other Duties/Projects as assigned by management as needed, including additional support as needed across the Sponsor ships team.

Qualifications:

7-10 years of relevant work experience
- Experience in sponsor ships marketing, entertainment marketing on behalf of a big brand.

Demonstrated ability to lead and develop high-performing teams with strong relationships
- Track record of building and maintaining relationships with Direct report teams, cross-functional teams, vendors and agency partners.

Sponsorship + Entertainment Industry Knowledge
- Strong understanding of sponsor ships, brand campaigns and entertainment; experience managing properties + partners.

Experiential Marketing Expertise
- Strong experience leading experiential marketing efforts and translating brand goals into high impact, measurable campaigns.

Wireless Experience
- General understanding of and/or experience in the wireless industry a plus.

Experience leading complex projects and timelines in a fast-paced environment, often multiple ative and strategic problem solver with shown ability to deliver clear and concise marketing strategies and…