Sales Marketing Manager

We're looking for a Sales and Marketing Operations Manager to build the structure, visibility, and operating discipline that help Blueprint's sales organization grow. This role will own the core processes and data that connect account planning, pipeline management, forecasting, proposals, contracting, delivery handoff, and performance reporting. It also owns marketing analysis: measuring campaign efficacy, maintaining the attribution model, managing account and contact segmentation, and feeding marketing and sales data into the business development scorecard that leadership uses to run growth.

This is not a passive reporting role. You will work directly with sales leaders and individual sellers to improve how opportunities are qualified, advanced, documented, forecasted, and transitioned. You will also connect sales with marketing, solution teams, delivery, recruiting, finance, legal, and executive leadership so decisions are based on current information and important follow-up does not get lost between functions.

The right person is analytical and exacting without becoming bureaucratic. You know how to introduce the right amount of process, challenge incomplete or inconsistent data, turn sales and marketing reporting into clear business insight, and create systems that make it easier for teams to do high-quality work.

• Own the day-to-day administration, governance, and continuous improvement of the sales CRM, including account, contact, activity, opportunity, pipeline, and forecast data.
• Define and maintain practical standards for opportunity stages, qualification, required fields, next steps, close dates, probability, ownership, and closed-lost analysis.
• Run weekly pipeline and forecast processes, prepare leadership views, identify risk and inconsistency, and follow through with sellers on decisions and updates.
• Develop dashboards and reporting for pipeline coverage, stage movement, aging, conversion, sales cycle, bookings, revenue visibility, renewals, account concentration, source attribution, and seller activity where useful.
• Turn sales data into clear insight and recommendations for leadership, including where opportunities are stalled, coverage is weak, forecast risk is rising, or process changes are needed.
• Support annual and quarterly planning, including targets, account segmentation, account ownership, capacity assumptions, and performance measurement.
• Coordinate account-planning and business-review cadences, ensuring action items, owners, decisions, and customer commitments are documented and completed.
• Build and maintain repeatable workflows for opportunity intake, pursuit launch, proposal development, pricing approvals, statements of work, contracting, renewals, and delivery handoff.
• Partner with finance on bookings, revenue outlook, pricing inputs, margin visibility, commissions or incentive administration, and reconciliation of CRM and financial data.
• Partner with marketing on lead routing, campaign planning, account-based initiatives, event follow-up, and shared funnel definitions.
• Own marketing performance analysis, including campaign efficacy by channel, program, and audience; cost per lead, cost per opportunity, and pipeline and bookings sourced or influenced; and clear recommendations on where to increase, reduce, or stop spend.
• Define and maintain the attribution model for marketing-sourced, marketing-influenced, and partner-sourced pipeline, including the rules for first-touch, multi-touch, and account-level credit, and ensure CRM and marketing automation data are structured to support it.
• Build and maintain account and contact segmentation (industry, company size, service-line fit, buying stage, and engagement level) used for targeting, account-based initiatives, territory and coverage planning, and campaign measurement.
• Own the data behind the business development scorecard: define the metrics and their sources, consolidate sales and marketing data, produce the scorecard on a regular cadence, and ensure every figure reconciles to CRM, marketing automation, and finance records.
• Coordinate with solution, delivery, recruiting, and legal teams to surface resource, scope, contracting, compliance, or launch risks early.
• Maintain sales templates, playbooks, account-plan formats, proposal resources, process documentation, and onboarding materials.
• Evaluate and improve sales tools, integrations, automation, and AI-enabled workflows while protecting data quality and avoiding unnecessary complexity.
• Support…