Principal PMT, Alexa Personality & EQ, Alexa Core

Job :  |  Services LLC

Alexa is Amazon's AI assistant, and customers have been talking to it for years. They already have a relationship with Alexa and an opinion about who Alexa is. The way Alexa talks, reacts, and connects is central to what makes it distinctive, and we are looking for a Principal Product Manager – Technical to own the vision for that: who Alexa is, how it engages, and how it makes millions of customers feel understood in every interaction.

You will decide what that character becomes next. The work you own shapes every customer conversation, on every device, in every context.

Alexa is a distinct character, and that character is a core part of what makes Alexa valuable to customers. As the Principal PMT for Alexa Personality & EQ, you will define and protect it. You will own the multi-year vision for who Alexa is and how it expresses that identity across every customer interaction: its voice, tone, emotional intelligence, and humor.

You will hold two goals in tension, making Alexa feel deeply personalized to each customer while remaining unmistakably and consistently itself.

This is a hands-in-the-product role, not a set-strategy-and-hand-off role. You'll author instructions and style prompts that produce Alexa's personality, ship those changes, and iterate week over week. The work demands real technical depth: you will work directly with frontier models, partner with design on how the character is expressed in the experience, and partner closely with science and engineering on how the models are tuned and evaluated, operating at the edge of what they can do today.

You will translate a subjective, high-judgment question, "who should Alexa be, and how should it feel to interact with Alexa," into a concrete and decomposed strategy that can be applied across Alexa, an explicit and measurable definition of Alexa's emotional intelligence, and shipped experiences. Building the mechanisms to measure that standard is as much of the job as defining it, through to the go/no-go calls on shipping model and prompt changes.

These approaches are established and still evolving quickly, which means part of the work is inventing what comes next. Someone expecting pure creative strategy will be surprised by how much rigor this demands.

While you own the character strategy, there are many pieces across the technology stack that you will influence (not own), like the deeper technology that produces Alexa's voice and visual rendering. You co-own the quality bar with design, who shapes how the character is expressed in interaction, and you are accountable for whether the shipped expression is true to Alexa's personality.

You are also the steward of keeping Alexa, Alexa, catching updates, new features, and convergence pressure that would dilute the character.

Personality is one of the most subjective domains in product development. There is no ground truth and no dataset that tells you who Alexa should be. You will need to push innovative ideas through an organization, and have the backbone to defend a creative point of view when the data is ambiguous and the stakes are high. The right person finds that energizing, not exhausting.

Because personality touches every response Alexa gives, this is a horizontal charter: you set the bar and drive many product, science, design, and engineering teams to meet it without direct authority.

• Define who Alexa is. Own and evangelize the multi-year vision and strategy for Alexa's personality and emotional intelligence, expressed operationally: voice, tone, conversational style, and emotional range. Align leaders behind a single definition that holds across an…