Senior Marketing Manager; Autonomous Vehicles

Senior Marketing Manager (Autonomous Vehicles)

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As ADMT, we develop and realise fully autonomous mobility and transportation services. Our mission is to make mobility-and transportation‑as‑a‑service safe, accessible, and most attractive for society. We cover the entire spectrum from strategy and business development, software development and end‑to‑end integration, fleet operations to next‑generation self‑driving systems. We are the driver in Volkswagen Group’s initiative for mobility solutions, an integral part of the Group’s future success.

At Volkswagen ADMT, we are creating safe, autonomous and sustainable mobility solutions tailored to the needs of cities and their people. As part of our Marketing team, you will support various marketing activities by crafting stories, engaging with communities, and showcasing how autonomous mobility solutions are shaping tomorrow’s mobility life.

• Develop and execute localized marketing brand strategies for the U.S. market, including new market launches and brand‑building efforts.
• Ensure brand consistency with global positioning while adapting to regional market and regulatory dynamics.
• Provide market insights, competitive intelligence, and customer feedback into the global brand strategy.

• Act as brand guardian for all U.S. touchpoints (sales, product, operations, public/gov’t affairs, comms, digital, fleet branding, events, and partner activations).
• Manage creative assets and marketing deliverables, both in‑house and partner developed.
• Develop and implement governance processes to facilitate and steer stakeholder management across various initiatives.

• Drive integrated brand marketing campaigns across paid, owned, and earned channels to raise awareness, credibility, and trust in autonomous mobility.
• Collaborate with HQ and agencies to maintain high brand marketing and creative standards.
• Monitor performance metrics and optimise campaigns for impact and efficiency.
• Ensure brand consistency across all touchpoints, including co‑branded campaigns with strategic partners, aligning messaging & campaign timing.
• Represent the company at industry conferences, city showcases, and mobility events.
• Develop content highlighting our technology leadership, sustainability commitments, and mobility vision.

• Partner with US Sales, Business Development, and deployment teams to design and deliver GTM product marketing strategies.
• Develop sales enablement materials, customer case studies, and localized product messaging to support B2B/B2G engagements.
• Track and report on campaign ROI, sales pipeline contribution, and brand KPIs.
• Build and execute joint marketing programs with strategic partners.
• Manage co‑branded campaigns, pilot announcements, and ecosystem events that amplify partnerships and drive adoption.
• Negotiate and manage partner marketing budgets and activation plans.

• 7+ years of progressive experience in marketing, product marketing, or brand management, ideally in mobility, automotive, transportation, technology, or SaaS ecosystems
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• Bachelor’s Degree.
• MBA, Master’s degree or advanced certifications in brand management, digital marketing, or product marketing.

• Strategic & Analytical Skills – Align marketing to business goals such as pipeline, brand equity, market share. Comfortable with KPI/metrics and competitor & market intelligence gathering.
• Communication & Storytelling – Exceptional writing in messaging frameworks. Visual literacy in guiding design agencies and reviewing creative. Executive presence for board updates and building C‑suite narratives.
• Project Management – Lead multiple cross‑functional initiatives across product, sales, BD, and global HQ simultaneously to deliver target outcomes. Balance global vs. local market needs and provide vendor/agency oversight.
• Stakeholder Management – Build strong cross‑functional relationships and work effectively within a collaborative,…