Brand Manager - Oasis

Requisition : 67495
Position Type: FT Permanent
Workplace Arrangement: #LI-Hybrid

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

The Brand Manager is responsible for driving the growth and performance of Kerry’s Island Oasis and Food Brands beverage portfolios within food service. The role owns day-to-day brand management while helping shape longer-term brand strategy, portfolio optimization, innovation, and go-to-market plans.

Working cross-functionally with Sales, R&D, Operations, Finance, Commercial, and agency partners, the Brand Manager turns consumer, customer, and food service operator insights into commercial strategies and execution that build brand equity and deliver profitable growth.

Note: This is a hybrid role, with 1-3 days per week at our HQ in Beloit, WI.

Brand Strategy & Growth Leadership

• Lead brand strategy and annual marketing plans across food service, and other key sales channels.
• Translate brand vision into actionable priorities that drive revenue growth, margin improvement, and brand health.
• Develop clear brand positioning and value propositions for both consumers and food service operators.
• Own brand KPIs including sales performance, innovation success, portfolio health, and marketing effectiveness.
• Lead the end-to-end commercialization of new products from concept approval through market launch.
• Develop and own launch strategies and go to market plans, including target audience, positioning, claims, pricing architecture, channel strategy, and success metrics.

Business Ownership and Strategy

• Identify untapped brand opportunities by leveraging consumer, market, and performance data, in close partnership with Sales, to uncover new volume and profit growth areas.
• Develop short and long-term business plans, specifying objectives, strategies, key initiatives and performance metrics based on deep understanding of consumer and retailer needs, food trends, category and competitive dynamics.
• Become the internal expert for your category through ongoing analysis of business performance, category and consumer trends, and consumer behavior, leveraging tools such as Nielsen and Datassential.
• Optimize go-to-market strategy across assortment, pricing and promotion considering evolving consumer preferences and market dynamics.

Product and Portfolio Management

• Drive holistic and detailed understanding of your product portfolio in context of the consumer, category, our customers and company to make strategic recommendations for innovation, renovation, activation, and/or rationalization.
• Build and direct the product roadmap for your category (e.g., line extensions, new flavors, new packs, recipe or packaging changes, etc.).
• Develop deep knowledge of your P&L, recommend and actively manage approved initiatives to drive sustained top-line and bottom-line growth.
• Provide ongoing analysis and visibility, including development and delivery of monthly business operations meetings and quarterly business reviews.

Marketing Planning

• Assess and recommend optimal demand investment mix for your category considering brand marketing and retailer marketing levers.
• Guide brand marketing efforts (e.g., creative & content, digital & field experiences) based on business needs and strategic brand development goals, starting with agency briefs through execution and KPI measurement.
• Develop launch kits, sell-in materials, branded collateral, and digital content to support new product launches and sales initiatives.
• Partner with Sales to develop and deliver highly effective, demand generating strategies and tactics to spur growth across retail & food service channels.

Cross-Functional Partnership

• Partner with cross-functional teams to overcome executional and logistical hurdles to meet aggressive in-market timing and coordinate product solutions that lead the market
• Drive alignment on portfolio priorities with senior brand manager and functional leads, including Innovation, Product Development, Finance, Operations, and Sales
• Partner with R&D, Regulatory, and…