Associate Product Manager, Hydro Flask

Join our Home and Outdoors team at Helen of Troy and make an immediate impact on our trusted brand:
Hydro Flask
. Together, we build innovative and useful products that elevate people's lives everywhere every day.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Associate Product Manager

Department: Hydro Flask

Work Location: Bend, OR (work 3 days onsite)

Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

As an Associate Product Manager, you guide new products from concept through launch by coordinating market research, product planning, pricing, positioning, packaging, promotions, and communication efforts. You also identify and manage external design and manufacturing partners to support development.

In addition to launching new products, you oversee existing product categories—managing pricing, maintaining quality, and recommending updates to marketing or distribution as needed. You conduct strategic analysis of your categories and develop long‑term plans in partnership with the Category Director. You also play a key role in supporting and mentoring Product Development Assistants.

• Identify new product opportunities through consumer research, competitive analysis, and market trends.
• Build product briefs and validate concepts through surveys, testing, and user insights.
• Analyze category financials, POS data, and product performance to guide strategy and growth.
• Present annual 3‑year product pipeline and strategic vision.

• Manage product development schedules and maintain updates for cross‑functional teams.
• Partner closely with engineering to develop products, assess risks, and maintain ongoing communication.
• Manage relationships with design firms, including timelines, milestones, and feedback.
• Oversee patent strategy and coordinate with Legal and Engineering on filings.
• Maintain daily communication with overseas factories regarding pricing, timelines, and development.

• Quote and finalize product pricing based on margin requirements.
• Input and analyze pricing data in the New Products Pricing file.
• Submit products for compliance testing and ensure all standards are met pre‑production.
• Update products and packaging to meet evolving compliance, consumer, and competitive requirements.

• Lead packaging development from kickoff through final approval, coordinating with APO, marketing, and factories.
• Participate in Go‑to‑Market meetings to align on launch strategy and ensure accurate product content online.
• Oversee product transitions and monitor instore and e‑commerce presentation.

• Maintain strong relationships with Engineering, APO, Compliance, Quality, Operations, Supply Chain, and Sales.
• Support sales teams with product expertise for retailer meetings.
• Collaborate on corporate initiatives such as sustainability, packaging redesign, and vendor consolidation.
• Provide accurate product information to all cross‑functional partners.

• Monitor category and product financial performance and identify actions to protect or grow the business.
• Conduct in‑store visits and site audits to evaluate product presentation.
• Attend monthly compliance meetings and contribute to PM team meetings.

• Build strong communication practices with factories and internal teams.
• P…