Marketing Operations Manager

We're looking for a technical, data-driven Marketing Operations Manager to own Hub Spot, our marketing automation platform, and serve as a key operational partner to our Director of Growth Operations. You'll be the go-to person for how marketing data moves through our systems, how campaigns get built and measured, and how our reporting stays accurate and trusted.

• Serve as the primary administrator of Hub Spot, owning configuration, user management, properties, lifecycle stages, lead scoring, workflows, lists, and forms.
• Build and maintain scalable automation for nurture programs, lead management, and campaign execution.
• Own data hygiene in Hub Spot: deduplication, field governance, naming conventions, and documentation.
• Evaluate and roll out new Hub Spot features, and keep the platform clean, well-documented, and ready to scale.
• Run the Hub Spot website (CMS) operationally, including programs, forms, and list clean-up.

• Partner with the Director of Growth Operations and campaign owners to build, QA, and launch campaigns: emails, landing pages, forms, workflows, and webinar integrations.
• Set up campaign tracking, UTM standards, and attribution so every program can be measured from the start.
• Troubleshoot campaign and integration issues quickly and document the fixes.

• Own email and SMS orchestration across Hub Spot and Send Grid, including sending domains, domain health, and spam-flag monitoring.
• Diagnose deliverability issues and coordinate fixes with IT and vendors.

• Support marketing and campaign reporting, including funnel metrics, channel performance, and pipeline contribution.
• Build and maintain dashboards in Hub Spot and Salesforce that give stakeholders reliable, self-serve visibility.
• Investigate data discrepancies across systems and resolve them at the source.
• Trace what happened across Hub Spot, Salesforce, calls, and contract records when something goes wrong, such as a customer question about what we sent, when, and why, and own the answer.
• Turn data into clear takeaways and recommendations for marketing leadership.

• Maintain the Hub Spot–Salesforce sync, including field mapping, sync rules, and lead/contact handoff to Sales.
• Work with Rev Ops on lead routing, lifecycle definitions, and funnel integrity across the GTM stack.
• Support integrations with tools such as 6sense, Zoom and other webinar platforms, and enrichment providers.

• Be the first line for BDR and AE system issues: triage, fix, and document.
• Own lead routing rules and SLAs with Rev Ops, and persona coverage on target accounts.

• Own the marketing ops agents in production: monitor runs, QA output, fix failures, and raise each agent's level of autonomy as its record allows.
• Use LLMs and agent-building tools to automate workflows, speed up QA, accelerate analysis, and draft documentation.
• Identify manual, repetitive processes across marketing ops and build AI-assisted solutions to replace them.
• Share what works so the broader team can adopt it.

• 4–6+ years in marketing operations, with at least 3 years as a hands-on Hub Spot administrator.
• Deep knowledge of Hub Spot Marketing Hub: workflows, lead scoring, lifecycle management, segmentation, and reporting.
• Working knowledge of Salesforce, including objects, campaigns, reports, and how marketing data flows into the CRM.
• Familiarity with 6sense or other intent and ABM platforms.
• Demonstrated, practical use of LLMs (e.g., Claude, ChatGPT) and experience building agents or AI-assisted workflows to improve your own output. Be ready to show us examples.
• Strong analytical skills, with comfort working in spreadsheets,…