Brand Engagement & PR Specialist – Hydro Flask

Our Home & Outdoor division is unitedbythoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.

Look around your home, and youllfind us everywhere,in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Position: Brand Engagement & PR Specialist – Hydro Flask

Department: Hydro Flask

Work Location: Bend, OR

Hybrid

Schedule:

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

The Brand Engagement & PR Specialist will work closely with the Brand Partnership & Engagement Marketing Manager to plan and execute, Partnerships and engagement programs that support our brand initiatives, marketing strategies and product launches. This role will also work directly with our PR agency to execute our PR strategy. This role will play a key role in shaping our brand’s public image, engaging with partners, ambassadors, media and ensuring that our message reaches the right audiences.

• Partnership Support
  :
  Support the execution of brand partnerships and ambassador programs in collaboration with the Brand Partnership & Engagement Marketing Manager. Coordinate timelines, communication, product seeding and logistics across internal teams, partners, and event agencies.

• Event Coordination: Manage the planning and execution of brand, retail, PR and community events. Coordinate logistics, onsite execution, invitations, and follow-up activities.

• Campaign Planning and Execution
  :
  Contribute to the planning and execution of PR campaigns, including press releases, media outreach, influencer engagement, sample management, and event coordination.

• Content Development: Assist in creating press materials, including press releases, media alerts, pitch decks, and other Partnership and PR content. Ensure messaging is consistent with brand identity and values.

• Reporting and Analysis: Monitor and report on the success of Partnerships & PR campaigns, using key metrics to measure effectiveness. Provide regular updates to the Brand Partnership & Engagement Marketing Manager and partner with Partners and PR agency to suggest improvements based on data.

• Social Media Alignment: Collaborate with the social media team to align Partnerships, PR and social media efforts, ensuring consistent messaging across platforms.

• Administrative Tasks: Manage Partnerships, Events and PR calendars, track budgets, and coordinate meetings with the partners, agencies and other stakeholders.

• Communication
  
  Skills:
  
  Exceptional written and verbal communication skills, with the ability to craft compelling narratives and interact with stakeholders at all levels.

• Organizational
  
  Skills:
  
  Strong organizational and project management skills, with the ability to multitask and meet deadlines.

• Team Player:
  Ability to work collaboratively with internal teams and external partners.

• Attention to Detail:
  Meticulous attention to detail and accuracy in all aspects of work.

• Bachelor’s degree in marketing, public relations, communications, or a related field.

• 3+ years of experience in marketing, public relations, or a related field.

• Proficiency in Microsoft Office and familiarity with PR and marketing tools and software.

• Ability to lift up to 50 lbs. for event activations.

• Ability to travel up to 25% domestically as needed.

• Authorized to work in the United States on a full-time basis.

• Experience working with PR and Event agencies.

Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If youre eager to share new ideas and try new things, we want to hear from you.

For more information about Helen of Troy, visit  You can also find us on Linked In, and Glassdoor.

Helen of Troy is an Equal…