Director of Marketing

Position:
Director of Marketing and Communications

Department:
Administrative Services

Reports to:

Chief Executive Officer/Executive Leadership

The Director of Marketing and Communications leads agency wide marketing, communications, public relations, brand visibility, digital presence, media relations, and storytelling. The role serves as J Bar J Youth Services’ central marketing lead, coordinating with executive leadership, programs, development, grants, and administrative teams to strengthen public understanding of the agency and its full continuum of services.

This position combines strategic marketing judgment with an advanced AI-assisted production model. The Director develops the systems, standards, templates, and creative assets needed to deliver accurate, confidential, mission-aligned, and brand-consistent communications efficiently across channels.

• Develop and implement an agency wide marketing strategy supporting mission, programs, fundraising, recruitment, public education, and community visibility
• Translate organizational priorities into measurable campaigns, annual and quarterly plans, calendars, budgets, audience strategies, and calls to action.
• Lead market and audience research; use data and critical thinking to assess positioning, opportunities, trends, and message effectiveness.
• Establish and maintain agency brand identity, voice, tone, visual standards, messaging frameworks, templates, and reusable assets across all public-facing materials.

• Design and manage an AI-assisted marketing workflow that expands capacity while preserving human oversight, strategic judgment, creativity, accuracy, confidentiality, and quality control.
• Use Claude Opus 5 or Claude Fable 5 as an integrated strategy and production tool for research, campaigns, copy, email, SEO, paid media, social content, graphics and layout concepts, templates, reporting, and website or landing-page code.
• Maintain structured brand knowledge and human-review standards for accuracy, tone, trauma-informed language, cultural responsiveness, consent, equity, and brand alignment.
• Protect youth/client, donor, personnel, and other sensitive information from inappropriate entry into AI systems; review, edit, fact-check, and approve AI-assisted work before release.

• Oversee agency and program websites, landing pages, SEO, email marketing, social media, content calendars, and paid digital campaigns.
• Create audience-specific, cross-channel campaigns for awareness, donations, program participation, recruitment, events, and community engagement.
• Develop and maintain reusable email, social, web, and campaign templates; adapt core messages consistently across digital and print channels.
• Coordinate audience targeting, segmentation, calls to action, content scheduling, accessibility, consent, confidentiality, and brand compliance.

• Lead creative direction and production of presentations, advertisements, brochures, flyers, event materials, digital content, graphics, layouts, photography, video, and other marketing assets.
• Partner with programs to identify and appropriately share youth successes, alumni stories, outcomes, services, partnerships, donor impact, events, and community needs.
• Write or oversee compelling, accurate, mission-aligned content for web, email, social media, newsletters, press releases, donor communications, annual reports, advertising, and print.
• Build local and regional media relationships, pursue earned‑media opportunities, and coordinate sensitive, high‑profile, crisis, or reputation communications with executive leadership.